# Comparative Sofa Ads This Pottery Barn Commercial Dissects a Couch to Show Off Its Features By Jana Pijak | Published 2016-07-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pottery-barn-commercial References: [youtube](https://www.youtube.com/watch?v=j_ow22QNQR0) & [potterybarn](http://potterybarn.com) Titled 'Ours vs. Theirs,' this [Pottery Barn](https://www.trendhunter.com/trends/the-accessible-home) commercial dissects two sofas in an attempt to prove which one boasts a longer life span. Highlighting the brand's quality-focused couch collection, the ad educates consumers about Pottery Barn's use of durable hardwood frames that are kiln-dried along with its higher grade fabric choices that rival those of its competitors. In addition to spotlighting a myriad of important features like high quality and [washable fabrics](https://www.trendhunter.com/trends/crypton-fabric), sturdy frames and comfortable padding inserts, this Pottery Barn commercial also spotlights why these particular features should matter to someone purchasing furniture for their home. The educational ad uses an [honest and candid communication tactic](https://www.trendhunter.com/trends/cushiest-internship-in-america) to reach consumers and builds trust by being completely transparent about how its most popular product range is constructed. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Comparative Advertising:** Furniture companies can create similar ads to compare the quality and lifespan of their products against competitors to gain consumer trust and build brand loyalty. - **Transparency Marketing:** Highlighting the transparent manufacturing process of products could attract consumers who value honesty and trust in their purchases. - **Educational Advertising:** Ads that educate consumers on the features and benefits of products can help differentiate brands and build consumer loyalty. ### Sectors Adopting This - **Furniture Retail:** Furniture retailers can use comparative advertising to differentiate from competitors and highlight their product quality. - **Marketing and Advertising:** Transparency marketing can be used across different industries to build consumer trust and loyalty. - **Manufacturing:** Educational advertising can be used by manufacturers to showcase their efficient and high-quality production methods and attract customers. ## Related on Trend Hunter - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Cheeky Holiday-Inspired Sofa Campaigns](https://www.trendhunter.com/trends/couchmas.md) - [Plush Oversized Sectionals](https://www.trendhunter.com/trends/albany-park-kova-pit-sofa.md) - [Pet-Friendly Lifestyle Furniture](https://www.trendhunter.com/trends/all-nextgen-nuvella.md) - [Longevity-Focused Luxe Sofas](https://www.trendhunter.com/trends/spoke-sofa.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [D2C Custom Upholstery Brands](https://www.trendhunter.com/trends/custom-upholstery-brand.md)