# Wicked Wizard Pillows The Potter Pillow is a Must-Have Harry Potter Item By Francis Tiangson | Published 2011-02-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/potter-pillow References: [geekcrafts](http://geekcrafts.com/potter-pillow/) & [etsy](http://www.etsy.com/listing/68703435/boy-wizard-pillow) The Potter Pillow is crafted in a way that resembles the [famous wizard](https://www.trendhunter.com/trends/puma-6) from the [J.K. Rowling novels](https://www.trendhunter.com/trends/harry-potter-x-casetify-collection). All three main characters (Harry Potter, Ron Weasley and Hermione Granger) have all transformed into square cushions. Titled Potter Pillow, Wizard Pillow and Girl Wizard Pillow, these [stuffed magic beings](https://www.trendhunter.com/trends/punchkins-book-plushies) are the creations of a Montreal-based artist. These awesome fan-made pieces will be sold at the Montreal Geek Fest as well as available for purchase online. **Implications** - Perhaps the most profitable industry in the modern buyers market is the one that stresses pop culture. The inclusion of popular images on products and campaigns makes a company seem more current and knowledgeable. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 75% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Pop Culture Merchandise:** Companies can create and market pop culture related merchandise to appeal to a larger audience. - **Fan-made Products:** Allowing fans to create products based on popular franchises can lead to unique and profitable opportunities. - **Novelty Pillows:** Designing pillows in unique shapes and figures allows for creative and niche products to be sold. ### Industries Being Reshaped - **Retail and Merchandising:** Creating pop culture merchandise can be a profitable venture for retail and merchandising industries. - **Crafts and DIY:** Allowing fans to create and sell their own fan-made products can be a disruptive opportunity for the crafts and DIY industry. - **Home Decor:** Designing novelty pillows can offer unique and creative options for the home decor industry. ## Related on Trend Hunter - [Collectible Plush Pillows](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows.md) - [Wizard-Themed Lifestyle Collections](https://www.trendhunter.com/trends/miniso-x-harry-potter.md) - [Wizardly Cookware Collections](https://www.trendhunter.com/trends/harry-potter-le-creuset.md) - [Elevated Flexible Pillows](https://www.trendhunter.com/trends/wiggle-pillow.md) - [Magical Wizard-Themed Bag Lines](https://www.trendhunter.com/trends/kipling.md) - [Portable Compact Fantastical Toys](https://www.trendhunter.com/trends/polly-pocket-harry-potter.md) - [Immersive Jigsaw Puzzles](https://www.trendhunter.com/trends/harry-potter-jigsaw-puzzle.md) - [Wizardly Theme Park Chocolates](https://www.trendhunter.com/trends/hersheys-harry-potter.md) - [Wizard-Themed Gen Z Apparel](https://www.trendhunter.com/trends/shein-x-harry-potter-collection1.md)