# Swirled Marshmallow Ube Coffees Dunkin's 2024 Halloween Menu Includes the New Potion Macchiato By Katherine Pendrill | Published 2024-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/potion-macchiato References: [fastfoodclub](https://www.fastfoodclub.com/p/dunkin-goes-boo-unwrap-a-hauntingly-sweet-selection-of-halloween-treats/) & [instagram](https://www.instagram.com/p/C_j4jfes5Gn/?hl=en)  With the weather getting cooler and [Halloween](https://www.trendhunter.com/trends/halloween-dole-whip) just around the corner, [Dunkin'](https://www.trendhunter.com/trends/peanut-butter-cup-macchiato) is brewing up some tasty new offerings for the spooky season, including the striking new Potion Macchiato. Set to debut on October 16, 2024, Dunkin's new Halloween lineup includes a brand-new drink and plenty of sweet treats. The star of the menu is the new Potion Macchiato drink, which is available hot or iced and features a unique blend of espresso swirled with marshmallow and ube flavors, along with a purple-colored macchiato mix. The result is a two-toned purple and black drink that truly does look like a witch's potion. Alongside the new drink, Dunkin' will also be serving up the Halloween Sprinkle Takeover donut, the Spider Donut, and the 50-piece Halloween Munchkin [Bucket](https://www.trendhunter.com/trends/yeti-rambler-beverage-bucket). Image Credit: @Markie_devo on Instagram ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 98% | Activity: 99% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Novelty-themed Beverages:** The Potion Macchiato leverages the appeal of unique, visually striking drinks that align with seasonal themes. - **Hybrid Flavor Innovations:** Blending unconventional flavors like marshmallow and ube offers a fresh spin on traditional coffee drinks. - **Festive Limited-time Menus:** Dunkin's Halloween-themed offerings demonstrate the potential of seasonal menus to create excitement and drive customer engagement. ### Where This Applies - **Food and Beverage:** The introduction of unique, seasonal drinks taps into consumer desire for novel dining experiences. - **Hospitality and Retail:** Seasonal menus with visually appealing items can increase foot traffic and customer loyalty. - **Flavor and Fragrance:** Combining unconventional ingredients to create new flavors can set companies apart in a competitive market. ## Related on Trend Hunter - [Spooky Cafe Menu Items](https://www.trendhunter.com/trends/dunkin-halloween-treats.md) - [Spooky Candy-Topped Lattes](https://www.trendhunter.com/trends/candy-bar-signature-latte.md) - [Peanut Butter Cup Macchiatos](https://www.trendhunter.com/trends/peanut-butter-cup-macchiato.md) - [Coffee Milk Iced Lattes](https://www.trendhunter.com/trends/dunkalatte.md) - [Festive Cafe Limited Merchandise](https://www.trendhunter.com/trends/dunkin-merchandise.md) - [Pumpkin Spice Coffee Menus](https://www.trendhunter.com/trends/nutty-pumpkin-coffee.md) - [Indulgent Holiday Cafe Menus](https://www.trendhunter.com/trends/the-dunkin-holiday-menu.md) - [Indulgent Summertime Cafe Menus](https://www.trendhunter.com/trends/2023-summer-menu.md) - [Festively Flavored Cafe Menus](https://www.trendhunter.com/trends/dunkin-holiday-menu.md)