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# Coffee Ground Planters
The POTHRA is Produced by Repurposing the Remnants of Your Morning Brew

By Amelia Roblin | Published 2013-04-24 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/pothra
References: [yankodesign](http://www.yankodesign.com/2013/04/23/decorative-pots-from-coffee-grinds/) & [kickstarter](http://www.kickstarter.com/projects/mattnyc/pothratm-used-coffee-ground-decorative-pots)

Frequent coffee drinking is a habit that generates a significant amount of waste, even if you're not constantly filling fresh paper cups. The POTHRA is an intelligent and [eco-friendly solution](https://www.trendhunter.com/trends/reborn-coffee) to making use of the residual material from the beverage-brewing process, as a product that encourages a greener mentality.

Nooka's Matthew Waldman saved his leftover coffee grounds for over a year, and is now mixing them with [biodegradable corn resin](https://www.trendhunter.com/trends/by-osmosis) and molding them into roughly squared [flower pots](https://www.trendhunter.com/trends/bough-pot). The POTHRAs take on a terracotta-like look and feel, but the beauty of them is that the unique blends produce remarkably different colors and textures. The designer ends up with anything from black-brown coarse grind bowls to a smooth and sandy-toned planters in which you can foster your own interior gardens.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 11% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Eco-friendly Planters:** The creation of eco-friendly planters, made from recycled materials, presents an opportunity to upcycle waste and reduce environmental impact.
- **Upcycling Industrial Byproducts:** The repurposing of industrial byproducts into innovative new products presents an opportunity to reduce waste and create new sustainable business practices.
- **Sustainable Product Design:** The trend towards sustainable product design presents an opportunity to create new business models that align with the values of eco-conscious consumers.

### Who This Affects Most

- **Home and Garden:** The home and garden industry can implement sustainable and eco-friendly planters as a new product line, promoting environmental responsibility to consumers.
- **Waste Management:** The waste management industry can explore new ways to upcycle industrial byproducts, presenting businesses with new revenue streams.
- **Sustainable Design Consulting:** The sustainable design consulting industry can provide businesses with guidance on eco-friendly product design, ensuring that new products align with the values of eco-conscious customers.

## Related on Trend Hunter

- [Coffee Grounds-Made Home Accessories](https://www.trendhunter.com/trends/coffee-grounds-as-material.md)
- [Grown Drinkware Forms](https://www.trendhunter.com/trends/gourd.md)
- [Waste-Reducing Coffee Balls](https://www.trendhunter.com/trends/coffee-balls.md)
- [DIY Coffee Pod Makers](https://www.trendhunter.com/trends/coffee-pod-grinder.md)
- [Ocean Plastic Pot Capsules](https://www.trendhunter.com/trends/elho.md)
- [Coffee Pod Recycling Tools](https://www.trendhunter.com/trends/coffee-pod-recycling-tool.md)
- [Zero-Waste Seedling Pots](https://www.trendhunter.com/trends/bough-pot.md)
- [Recycled Packaging Planter Pots](https://www.trendhunter.com/trends/tetra-pak-and-keter.md)
- [Sustainable Decomposing Containers](https://www.trendhunter.com/trends/rootmaker.md)
