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# Drinkable Potato Chip Packaging
Zyplus' Poterapper Turns a Snack Bag Into a Drink-Like Pouch

By Laura McQuarrie | Published 2020-03-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/poterapper
References: [soranews24](https://soranews24.com/2020/02/29/japanese-company-invents-a-way-to-let-us-drink-potato-chips/) & [zyplus.co.jp](https://zyplus.co.jp/product/poterapper/)

To help people avoid getting their fingers dirty while eating snacks, Zyplus created the Potrapper, a three-piece adapter that can be used to transform ordinary snack bags. The device is meant to be installed onto the side of a snack bag once a corner has been snipped off. As the pieces are designed to be screwed together, they form a closure when the device is not needed, and an opening that can be used to [funnel snacks directly into the mouth](https://www.trendhunter.com/trends/auntie-annes-2) once unscrewed.

The Potrapper offers a way for people to get more food directly into their mouths, saving them from having to dip into a snack bag repeatedly to retrieve potato chips, popcorn and other kinds of small snacks.

Image Credit: Zyplus

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 99% | Activity: 100% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Snack Bag Adapters:** There is an opportunity for companies to create more efficient ways to consume snacks on-the-go.
- **Food Packaging Innovation:** There is an opportunity for companies to create more sustainable and convenient packaging solutions for snacks and other food products.
- **Innovative Eating Tools:** There is an opportunity for companies to create new tools and utensils that enhance the eating experience.

### Where This Applies

- **Snack Food Industry:** The snack food industry can benefit from innovations in snack bag adapters and packaging solutions.
- **Consumer Goods Industry:** The consumer goods industry can benefit from innovations in tools and utensils that enhance the eating experience.
- **Sustainable Packaging Industry:** The sustainable packaging industry can benefit from innovations in packaging solutions for snacks and other food products that are more convenient and environmentally friendly.

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