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# Creamy Spud Vodkas
Boyd & Blair's Potato Vodka is Surprisingly Sweet

By Laura McQuarrie | Published 2014-11-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/potato-vodka
References: [saveur](http://www.saveur.com/article/Wine-and-Drink/Boyd-Blair-Potato-Vodka) & [boydandblair](http://boydandblair.com/)

Boyd & Blair Potato Vodka was developed by Barry Young and C. Prentiss Orr, two friends who set out to help potato farmers by creating a new demand for their crop. With nearly 300 million potatoes unearthed annually in Pennsylvania, this vodka makes potatoes useful for something other than making potato chips.

Although you might expect a starchy taste from the [potato vodka](https://www.trendhunter.com/trends/muff-liquor), it's said to be creamier and sweeter than most grain-based vodkas, especially with subtle [hints of vanilla and coffee](https://www.trendhunter.com/trends/belvedere-dirty-brew). This vodka makes the perfect addition to [fruit-based cocktails](https://www.trendhunter.com/trends/orange-blizzard-flavored-vodka), although it's also a spirit that can stand on its own.

Something interesting to know about Boyd & Blair's distillery is that it is set up in a glass factory, where all of its bottles are also manufactured.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 42% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Potato-based Spirits:** Disruptive innovation opportunity: Explore the development of other spirits made from potatoes, tapping into the demand for unique and flavorful alcoholic beverages.
- **Premium Flavored Vodkas:** Disruptive innovation opportunity: Create new flavors and profiles for vodka, expanding the market beyond traditional grain-based varieties.
- **Sustainable Agriculture in Alcohol Production:** Disruptive innovation opportunity: Develop environmentally-friendly and sustainable practices for crop production specifically for use in alcohol production.

### Where This Applies

- **Craft Distilleries:** Disruptive innovation opportunity: Craft distilleries can experiment with using potatoes as a base for their spirits and differentiate themselves in a crowded market.
- **Beverage Manufacturing:** Disruptive innovation opportunity: Beverage manufacturers can explore creating premium flavored vodkas using unique ingredients to appeal to a wider consumer base.
- **Agriculture and Farming:** Disruptive innovation opportunity: Innovate new methods of sustainable potato farming to meet the demand for potato-based spirits without depleting resources.

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