# Footloose Finger Food Ads Potato Thins Encourages People to Live a Handsfree Lifestyle By Gil Cohen | Published 2013-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/potato-thins References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/07/potato-thins-handsfree/) & [youtube](http://www.youtube.com/watch?v=xV1afTaKuOY) According to this Potato Thins 'Handsfree' commercial, these [crispy chip alternatives](https://www.trendhunter.com/trends/snacklins-range-of-crisps) are so delightfully delicious that those who taste them will never want to do anything else with their hands ever again. Instead of taking a break from eating the snacks, the guy in the commercial does different activities with his feet alone. From typing on his computer at work to mixing beats as a DJ, the guy has become a master at using his feet for everything just so he can keep eating the tasty treats in his hands. He doesn't even take a break when it come to seducing the ladies. [Funny and memorable](https://www.trendhunter.com/trends/ritz-salty-club), the Potato Thins 'Handsfree' commercial portrays [eating snacks](https://www.trendhunter.com/trends/pretzelized) as a badass sport that takes crazy skill and natural talent. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 35% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Handsfree Eating:** Opportunity for innovative food companies to create handsfree snack options for consumers. - **Feet-focused Activities:** Opportunity for businesses to develop products or services that enable people to use their feet for various activities. - **Snack as a Sport:** Opportunity for marketing campaigns to position snacking as a skillful and exciting activity. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to create new handsfree snack options and capitalize on the trend. - **Technology:** Opportunity for technology companies to develop innovative products that enable feet-focused activities. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to create engaging campaigns that position snacking as a thrilling sport. ## Related on Trend Hunter - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Fun-Forward Snack Campaigns](https://www.trendhunter.com/trends/feed-the-fun.md) - [Oven-Focused Baked Crisps Campaigns](https://www.trendhunter.com/trends/walkers-baked-commercial.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Cheeky Tortilla Chip Campaigns](https://www.trendhunter.com/trends/simplyprotein-campaign.md) - [Hands-Free Snack Dippers](https://www.trendhunter.com/trends/hum-hum.md) - [Touch-Free Corn Puff Pop-Ups](https://www.trendhunter.com/trends/handsfree-house.md) - [Hybrid Potato Snacks](https://www.trendhunter.com/trends/mccain-vibes.md) - [FOMO-Focused Chip Ads](https://www.trendhunter.com/trends/dont-miss-the-good-stuff.md)