# Plant-Based Candy Ingredients These New KMC Potato Starch Ingredients are Versatile By Michael Hemsworth | Published 2024-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/potato-starch References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/54580/latest-kmc-potato-starch-products-offer-textural-flexibility-and-reduced-energy-demands/) & [kmc.dk](https://www.kmc.dk/)  These new potato starch ingredients from [KMC](https://www.trendhunter.com/trends/kmc-potato-starch) have been announced as a series of solutions for meeting consumer demand for [plant-based products](https://www.trendhunter.com/trends/natural-texturizing-ingredient) that don't skimp on indulgence or sustainability. The ingredients are sourced from potatoes to give them a true plant-based profile, but are versatile enough to be used in [gummies, chewy candies](https://www.trendhunter.com/trends/starburst-goodies) and additional confectionery products. This will enable manufacturers to create products that keep climate, health and animal welfare in the spotlight in response to consumer concerns in these areas. The product includes the Gelamyl 625 that has a low drying temperature, and improved elasticity. Confectionery Product Manager Peter Buchreitz Thesbjerg spoke on the new potato starch ingredients from KMC saying, "Our speciality potato starches for confectionery enable the ultimate break from animal-derived gelling agents. Manufacturers gain unprecedented freedom to tailor textures to market needs using their existing processing equipment." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 17% | Activity: 40% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Confectionery:** The introduction of versatile potato starch ingredients is revolutionizing the creation of plant-based candies without compromising on indulgence or quality. - **Sustainable Sweets:** These new plant-based ingredients underscore a shift towards sustainability in candy production, reflecting growing consumer demand for eco-friendly options. - **Non-animal Gelling Agents:** The innovation of potato starch as gelling agents presents an alternative to traditional animal-derived ingredients, responding to ethical and dietary preferences. ### Where This Applies - **Confectionery:** The confectionery industry is incorporating plant-based ingredients to create sweets that align with current health and sustainability trends. - **Food Manufacturing:** Food manufacturers are increasingly utilizing plant-based starches to develop diverse products, highlighting a move away from animal-derived gelling agents. - **Plant-based Foods:** The plant-based food sector is expanding with the inclusion of innovative starch ingredients that offer versatile applications in candy and snack production. ## Related on Trend Hunter - [Stretching Plant-Based Pizza Cheeses](https://www.trendhunter.com/trends/kmc-potato-starch.md) - [Plant-Based Chewy Candies](https://www.trendhunter.com/trends/plant-based-candy.md) - [Carbon-Neutral Plant-Based Gummies](https://www.trendhunter.com/trends/plantbased-gummies.md) - [Dairy Alternative Dessert Ingredients](https://www.trendhunter.com/trends/novation-indulge-2940.md) - [Stretching Vegan Cheese Ingredients](https://www.trendhunter.com/trends/ingredion-novation-indulge-2940.md) - [Fast-Setting Gummy Ingredients](https://www.trendhunter.com/trends/gelita-confixx.md) - [Clean Label Ingredient Starches](https://www.trendhunter.com/trends/agrana-agenapure.md) - [Plant-Based Springtime Gummy Candies](https://www.trendhunter.com/trends/katjes-wild-free.md) - [Free-From Pea Starch Solutions](https://www.trendhunter.com/trends/amysta-l-123.md)