# Artisanal Potato Packages The Scarratt Potato Packaging Design is Made with Adaptable Brown Paper By Alyson Wyers | Published 2015-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/potato-packaging-design References: [behance.net](https://www.behance.net/gallery/17113885/Scarratt-Potato-Packaging) & [behance.net](https://www.behance.net/rebstan) This potato packaging design was created by Rebecca Stanton for T.N. & A.M. Scarratt of Lindridge Hall Farm. Filled with Leicestershire potatoes from the United Kingdom, the adaptable potato bags come in three different sizes: 25 kg, 15 kg and a mini-sized free trial pack. The [artisanal potato packaging](https://www.trendhunter.com/trends/salty-dogs) design reflects the differences in red and yellow potatoes with differently colored sun rays and names: Marfona and Desiree. The [brown paper bag](https://www.trendhunter.com/trends/placon-crystal-seal-delectables) also gives the produce a home-grown feel. In an effort to better interact with their customers, the Scarratt potato packaging also has a QR code on every bag. This enables customers or other people interacting with the bags to scan to order a sack of potatoes. There also appears to be an accompanying app. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Adaptable Packaging Design:** There is an opportunity to create packaging designs that can be adapted to different product sizes while remaining attractive and functional. - **Personalized Packaging:** There is an opportunity to offer packaging that reflects the differences in various products in order to enhance their appeal and create brand loyalty. - **QR Code Enabled Packaging:** There is an opportunity to include QR codes on packaging to facilitate easy ordering and improve customer interactions. ### Sectors Adopting This - **Food and Beverage Packaging:** This industry has an opportunity to create packaging designs that enhance the appeal of their products and improve customer interactions. - **Agriculture:** This industry has an opportunity to collaborate with packaging designers to create packaging that reflects the unique qualities of their produce and improves customer engagement. - **Mobile App Development:** This industry has an opportunity to collaborate with packaging designers to create mobile apps that facilitate easy ordering through QR codes on packaging. ## Related on Trend Hunter - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [All-Organic Potato Chips](https://www.trendhunter.com/trends/humble-potato-chips.md) - [Slow-Baked Potato Products](https://www.trendhunter.com/trends/baby-hasselbacks.md) - [Eco-Friendly Root Vegetable Packaging](https://www.trendhunter.com/trends/compostable-packaging-concept.md) - [Comfort Food Puffers](https://www.trendhunter.com/trends/the-jacket-potato-jacket.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Air Fryer-Friendly Product Packaging](https://www.trendhunter.com/trends/paperseal-shape.md) - [Retro-Inspired Tortilla Packaging](https://www.trendhunter.com/trends/tortilla-packaging.md)