# Potato Ice Creams Veg of Lund Secured Swedish Patent Protection for Potato Ice Cream By Laura McQuarrie | Published 2023-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/potato-ice-creams References: [vegconomist](https://vegconomist.com/company-news/veg-of-lund-swedish-patent-ice-cream/) & [ir.dugdrinks](https://ir.dugdrinks.com/en/)  Veg of Lund newly announced patent approval in Sweden for a unique potato ice cream. With this innovation, Veg of Lund aims to challenge conventional notions of ice cream and provide a delectable alternative that showcases the versatility and deliciousness of an everyday crop in a whole new way. Swedish [plant-based foods company](https://www.trendhunter.com/trends/pols-ice-cream) Veg of Lund is the parent company of DUG Drinks, which makes alt milk and smoothies with a base of potatoes. The company's potato ice cream combines potatoes, rapeseed oil and a vegetable protein emulsion for a smooth and creamy alternative to dairy. Although the idea of a potato-based ice cream might seem unconventional, there are several other brands that have produced similar [alternative frozen desserts](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series) with cauliflower, zucchini, purple yams and other nutritious vegetables. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 45% | Activity: 68% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vegetable-based Desserts:** The trend of using vegetables in desserts for unconventional yet delicious options like potato ice cream is on the rise - **Plant-based Innovation:** Innovative plant-based alternatives like potato-based ice cream offer an opportunity to disrupt the traditionally dairy-based ice cream industry - **Alternative Protein Sources:** Using vegetable protein emulsions in alternative frozen desserts like potato ice cream presents an opportunity to explore and innovate alternative protein sources ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the trend of vegetable-based desserts to offer innovative options on menus and in grocery stores - **Dairy Alternative:** The dairy alternative industry can expand its plant-based offerings with innovative alternatives like veggie-based ice creams - **Agriculture:** The agriculture industry can look at cultivating crops like potatoes and other vegetables for not just food but also as alternative ingredients in the food industry ## Related on Trend Hunter - [Unconventional Ice Cream Flavors](https://www.trendhunter.com/trends/unconventional-ice-cream.md) - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/smugglers-ice-cream.md) - [Cauliflower-Based Ice Creams](https://www.trendhunter.com/trends/cauliflower-based-ice-cream.md) - [Plant-Based Potato Drinks](https://www.trendhunter.com/trends/potato-drink.md) - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/veggies-you-crave.md) - [Potato Milk Smoothies](https://www.trendhunter.com/trends/plant-based-smoothies.md) - [Vegetal Ice Cream Collections](https://www.trendhunter.com/trends/the-farmers-market-series.md) - [Legume-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream.md) - [Legume-Based Ice Cream](https://www.trendhunter.com/trends/wicked-kitchen-ice-cream.md)