# Yam-Flavored Dessert Cups Häagen-Dazs' Newest Flavor is Orange Sweet Potato Ice Cream By Laura McQuarrie | Published 2017-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/potato-ice-cream References: [en.rocketnews24](http://en.rocketnews24.com/2017/08/22/haagen-dazs-japan-unveils-its-next-unusual-ice-cream-flavour-orange-sweet-potato/) & [haagen-dazs.co.jp](http://www.haagen-dazs.co.jp/news_campaign/newproduct/2017/08/_103.html) For the fall season, [Häagen-Dazs](https://www.trendhunter.com/trends/hagendazs-pumpkin-spice) is launching an [orange sweet potato ice cream](https://www.trendhunter.com/trends/vanilla-bean-whipped-sweet-potatoes) for customers in Japan. The all-new ice cream treat spotlights the Annou Imo, a type of potato that is known for its high sugar content and flavorful flesh. The ice cream boasts real sweet potato pieces, which can be found in both the ice cream and the sauce at the center of the dessert cup. Since the orange sweet potato is grown on a small island located just off of the coast of mainland Japan, the dessert appeals to locals with a taste for regional produce. In Japan, Häagen-Dazs has previously explored the use of a number of [savory vegetables in its ice cream](https://www.trendhunter.com/trends/the-farmers-market-series) treats, including everything from tomato and carrot to pumpkin. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Regional Ingredient Ice Cream:** Using local and regional ingredients in ice cream flavors can cater to customers with a taste for authentic and unique flavors. - **Savory Vegetable Ice Cream:** Experimenting with different savory vegetables in ice cream can offer a new and unexpected taste experience for adventurous consumers. - **Exotic Fruit Flavors:** Exploring unique fruit flavors in ice cream, such as orange sweet potato, can provide a refreshing twist to traditional dessert options. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can adapt to the trend of using regional ingredients and unconventional flavor combinations to offer innovative dessert options. - **Ice Cream and Frozen Desserts:** The ice cream and frozen desserts industry can capitalize on the growing demand for unique flavors by introducing ice creams made with savory vegetables and exotic fruits. - **Agriculture:** The agriculture industry can benefit from partnering with dessert manufacturers to cultivate and supply unique ingredients like orange sweet potatoes for innovative ice cream flavors. ## Related on Trend Hunter - [Sweet Potato Cafe Drinks](https://www.trendhunter.com/trends/yakiimo-kobashi-caramel-frappuccino.md) - [Blended Sweet Potato Beverages](https://www.trendhunter.com/trends/osatsu-butter-frappuccino.md) - [Sweet Potato QSR Pies](https://www.trendhunter.com/trends/my-sweet-potato-pie.md) - [Sweet Potato Frappuccinos](https://www.trendhunter.com/trends/starbucks-japan-1.md) - [Sweet Potato Mousse Lattes](https://www.trendhunter.com/trends/sweet-potato-mousse-latte.md) - [Autumnal Caramelized Milk Treats](https://www.trendhunter.com/trends/hagendazs-pumpkin-spice.md) - [Unconventional Ice Cream Flavors](https://www.trendhunter.com/trends/unconventional-ice-cream.md) - [Afternoon Tea-Inspired Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavors.md) - [Potato Ice Creams](https://www.trendhunter.com/trends/potato-ice-creams.md)