# Plant-Based Potato Drinks DUG is a Potato-Based Dairy-Free Drink with a Low Climate Footprint By Laura McQuarrie | Published 2021-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/potato-drink References: [greenqueen.hk](https://www.greenqueen.com.hk/vegan-milk-startups/) & [dugdrinks](https://dugdrinks.com/)  There are plant-based milk alternatives that are made from a variety of sources and [DUG](https://www.trendhunter.com/trends/plant-based-smoothies) is a dairy-free potato drink that makes a creamy addition to a wide range of beverages and foods. This new plant-based milk alternative boasts a low climate footprint and a simple, vegan-friendly formula that is made without lactose, milk, soy, gluten and nuts. Available in varieties like DUG Original, DUG [Barista](https://www.trendhunter.com/trends/swedish-brand-dug) and DUG Unsweetened, the beverages are packed with benefits from vitamins, minerals, protein and carbohydrates, and its unique potato and rapeseed emulsion won't separate no matter how it is used in the kitchen at home. DUG recently took home a win from the World Food Innovation Awards 2021 when it was recognized in the Best Allergy-Friendly Product category. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 76% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Milk Alternatives:** DUG is a new plant-based potato drink that could disrupt the plant-based milk market with its unique formula and low climate footprint. - **Potato-based Beverages:** DUG's introduction of a potato-based milk alternative opens up the possibility for other potato-based beverages to be created and marketed. - **Allergy-friendly Products:** DUG's win in the Best Allergy-Friendly Product category shows the potential for developing more food and beverage products that are friendly for those with allergies. ### Sectors Adopting This - **Plant-based Food Industry:** DUG's unique potato-based milk alternative could be an opportunity for the plant-based food industry to expand and innovate with new ingredients. - **Beverage Industry:** The introduction of potato-based beverages could disrupt the beverage industry by offering a new and unique ingredient for drinks and mixers. - **Allergy-friendly Product Industry:** DUG's win at the World Food Innovation Awards 2021 highlights the potential for growth and innovation in the allergy-friendly product industry. ## Related on Trend Hunter - [Potato Milk Smoothies](https://www.trendhunter.com/trends/plant-based-smoothies.md) - [Potato Ice Creams](https://www.trendhunter.com/trends/potato-ice-creams.md) - [Alternative Plant Beverages](https://www.trendhunter.com/trends/plik.md) - [Potato-Based Cheese Alternatives](https://www.trendhunter.com/trends/plant-based-alt-cheese.md) - [Plant-Based Milk Pods](https://www.trendhunter.com/trends/plantbased-milk-pods.md) - [Potato-Based Liquid Eggs](https://www.trendhunter.com/trends/awevo.md) - [Dairy-Free Grain-Based Beverages](https://www.trendhunter.com/trends/alt-foods.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Allergen-Free Alt Milks](https://www.trendhunter.com/trends/sunflower-seed-milk.md)