# Probiotic Potato Crisps Vegan Rob's Stacked Potato Chips are Made with Plant-Powered Ingredients By Laura McQuarrie | Published 2019-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/potato-crisps References: [livekindly.co](https://www.livekindly.co/probiotic-vegan-pringles-have-finally-arrived/) & [veganrobs](https://veganrobs.com/pages/shop) As well as being able to enjoy a wide variety of plant-powered puff snacks from [Vegan Rob's](https://www.trendhunter.com/trends/whale-sperm-tortillas), consumers will soon be able to look out for probiotic-rich potato crisps from the brand. These better-for-you stacked potato chips are being introduced in varieties like Beet Crisps, Dragon Crisps and Cauli Crisps, which are packaged in tall, cylindrical cans. At the same time many health-conscious consumers are seeking out [better-for-you snacks](https://www.trendhunter.com/trends/hain-celestial-garden-veggie-snacks), they are also looking for satisfying options that are packed with vegetables and additional benefits such as added digestive support. The [baked potato chips](https://www.trendhunter.com/trends/lays-baked) are branded in containers that read "Go Vegan!" based on entrepreneur Robert Ehrlich's passionate stance on sharing snacks that are based on nutrition and compassion. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 34% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Probiotic Snacks:** The trend towards health-conscious snacks creates an opportunity for more probiotic-rich options like Vegan Rob's potato crisps. - **Vegetable-based Snacks:** Consumers are seeking out snacks that are satisfying and packed with vegetables, providing an opportunity for more innovative plant-powered options. - **Labeled Snack Containers:** The branding of Vegan Rob's snacks in containers that read "Go Vegan!" provides an opportunity for more eye-catching and nutrition-based labeling. ### Who This Affects Most - **Snack Food Industry:** The trend towards healthier snacking options creates an opportunity for the snack food industry to create more innovative, nutrition-based products. - **Probiotics Industry:** The trend towards more probiotic-rich options provides an opportunity for the probiotics industry to expand into the snack food market. - **Plant-based Food Industry:** The trend towards plant-powered snacks provides an opportunity for the plant-based food industry to create more satisfying and nutritious options for consumers. ## Related on Trend Hunter - [Grain-Free Baked Crisps](https://www.trendhunter.com/trends/savory-crisps.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Vegan-Friendly Nacho Crisps](https://www.trendhunter.com/trends/popchips-nacho.md) - [Gut-Friendly Snack Chips](https://www.trendhunter.com/trends/boundless-chips.md) - [Crispy Clean-Label Potato Chips](https://www.trendhunter.com/trends/christies-chips.md) - [Health-Focused Lentil Chips](https://www.trendhunter.com/trends/properchips-multipack-range.md) - [Lifestyle-Conscious Snack Chips](https://www.trendhunter.com/trends/proper-crisps.md) - [Globally Inspired Protein Chips](https://www.trendhunter.com/trends/highprotein-chips.md) - [Umami Mushroom Crisps](https://www.trendhunter.com/trends/mushroom-crisps.md)