# Salty Sweet Snacks The Potato Chips in Chocolate Bar is Sure to Satisfy All Your Cravings By Meghan Young | Published 2011-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/potato-chips-in-chocolate References: [coolhunting](http://www.coolhunting.com/food-drink/chuao-potato-chip-chocolate.php) & [store.nexternal](http://store.nexternal.com/chuao/potato-chips-in-chocolate-bar-set-p301.aspx) Most people love potato chips and just as many people love chocolate, and for those who love both, the Potato Chips in Chocolate bar will seem like a match made in heaven. Since [salty and sweet snacks](https://www.trendhunter.com/trends/smartfood-chocolate-caramel) tend to really satisfy cravings more than they do separately, this new dessert will really hit the spot. I swear, your taste buds won't know what hit 'em. Brought to you by [Chuao Chocolatier](https://www.trendhunter.com/trends/carrot-cake-chocolate-bars), the Potato Chips in Chocolate bar is definitely a "highbrow-meets-lowbrow goodie," as Cool Hunting puts it. By combining [premium, custom-blend milk chocolate](https://www.trendhunter.com/trends/tomato-chocolate-bar) with crispy, run-of-the-mill natural potato chips, Chuao Chocolatier makes a bar that will appeal to just about anyone. Homemade in San Diego, California, the wafer-textured Potato Chips in Chocolate bar already has me salivating. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 46% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Salty Sweet Snacks:** A trend of combining salty and sweet flavors in snacks to create a unique taste experience. - **Highbrow-meets-lowbrow Goodies:** A trend of blending high-quality ingredients with everyday snacks to create a gourmet indulgence. - **Wafer-textured Chocolate:** A trend of incorporating textured elements like wafer into chocolate bars for added crunch and variety. ### Who This Affects Most - **Confectionery:** Opportunity for confectionery companies to explore innovative flavor combinations in their product offerings. - **Snack Food:** Opportunity for snack food manufacturers to diversify their product portfolios by introducing unique taste experiences. - **Gourmet Food:** Opportunity for gourmet food brands to create hybrid products that appeal to both high-end and mainstream consumers. ## Related on Trend Hunter - [Casserole-Inspired Chocolate Bars](https://www.trendhunter.com/trends/gourmet-chocolate-bar.md) - [Chip-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-big-cup-with-potato-chips.md) - [Buttery Croissant Chocolate Bars](https://www.trendhunter.com/trends/croissant-chocolate-bar.md) - [Salty Chocolate Snack Clusters](https://www.trendhunter.com/trends/snacky-clusters.md) - [Nutrient-Packed Chocolate Bars](https://www.trendhunter.com/trends/chocolove-bars.md) - [Sweetened Potato Chip Snacks](https://www.trendhunter.com/trends/lays-sweet-salty-dipped-clusters.md) - [Snacking-Focused Chocolate Treats](https://www.trendhunter.com/trends/kohler-original-recipe-chocolates.md) - [Nacho-Flavored Chocolate Bites](https://www.trendhunter.com/trends/cheesy-chocolate-bites.md) - [Ramen-Infused Chocolates](https://www.trendhunter.com/trends/ramen-and-chocolate.md)