# Sandwich-Inspired Potato Chips Walkers' Potato Chip Snack Line Takes Inspiration from Sandwiches By Laura McQuarrie | Published 2016-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/potato-chip-snack References: [metro](http://metro.co.uk/2016/08/25/walkers-is-opening-a-speakeasy-style-crisp-sandwich-cafe-hidden-inside-a-newsagents-6089215/) & [walkers](https://www.walkers.co.uk/sarnie/account/login) As well as being classic sandwich ingredients, Ham & Mustard, Roast Chicken & Mayonnaise and Cheese, Cucumber & Salad Cream also happen to be some of the new potato chip snack flavors from [Walkers](https://www.trendhunter.com/trends/walkers-chips) (known in North America as Lay's). In total, there are six limited-edition flavors that are being launched by Walkers in collaboration with [Heinz](https://www.trendhunter.com/trends/heinz-chip-dip). The all-new "sarnie" (English slang for sandwich) flavors are being supported by a sandwich pop-up that allows visitors to build their own sandwich, which is served with a side of chips. In the snacking category, it's becoming quite common to see flavors that take inspiration from full-sized lunch and dinner meals, particularly because many busy people are adopting frequent snacking rituals and fewer sit-down meals. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 42% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavor-inspired Snacks:** The trend of creating snack flavors that are inspired by full-sized meals presents opportunities for innovative and unique flavor combinations. - **Pop-up Experiences:** The rise of pop-up experiences, such as the sandwich pop-up, provides a disruptive opportunity to engage customers and create immersive brand experiences. - **Changing Eating Habits:** The growing trend of frequent snacking and fewer sit-down meals opens up opportunities for companies to create convenient, on-the-go snack options. ### Industries Being Reshaped - **Snack Food Industry:** The snack food industry can capitalize on the trend of flavor-inspired snacks by developing new and exciting flavor combinations that attract customers. - **Food and Beverage Industry:** The food and beverage industry can explore the pop-up experience trend to create unique and memorable dining experiences that drive customer engagement. - **Convenience Food Industry:** The convenience food industry can tap into the changing eating habits trend by offering convenient, portable snack options that cater to the on-the-go lifestyle. ## Related on Trend Hunter - [Sandwich-Inspired Snack Chips](https://www.trendhunter.com/trends/herrs-sandwichips.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md) - [Condiment-Flavored Snack Chips](https://www.trendhunter.com/trends/walkers-chips.md) - [Global Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/new-walkers-crisps-flavors.md) - [Remixed Snack Chip Flavors](https://www.trendhunter.com/trends/limitededition-crisps.md) - [Easter-Celebrating Snack Chips](https://www.trendhunter.com/trends/walkers-sensations-chips.md) - [Premium Night-In Snack Chips](https://www.trendhunter.com/trends/walkers-sensations-crisps.md) - [Limited-Edition Seasonal Snack Chips](https://www.trendhunter.com/trends/walkers-sensations-snacks.md) - [Crisp Sandwich Sommeliers](https://www.trendhunter.com/trends/sandwich-sommeliers.md)