# Festive Evergreen Chips This Limited Doritos' Potato Chip Shape Celebrates the Snowy Season By Laura McQuarrie | Published 2014-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/potato-chip-shape References: [brandeating](http://www.brandeating.com/2014/11/new-doritos-in-japan-are-shaped-like-christmas-trees.html) & [consumerist](http://consumerist.com/2014/11/05/doritos-testing-christmas-tree-shaped-chips-in-japan/) [Doritos](https://www.trendhunter.com/trends/pepsico-christmas-snacks) Japan is introducing a new potato chip shape in the form of an evergreen tree that's also green to match. These Rock'n White potato chips are being launched for the holiday season and feature an equally as festive flavor—Corn Cream Stew. These limited edition chips are being introduced only for the winter season and although [Frito-Lay](https://www.trendhunter.com/trends/fritolays-shaketoba-corn-chips) has introduced tree-shaped chips in the past, what makes this time around unique is that the chips this time are actually colored green. On top of this, since the chips are dusted with the white Corn Cream Stew powder, this makes it look as though the tree-shaped chips are coated with a light dusting of snow. The novelty of these Doritos chips are sure to make them a holiday hit this year. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 2% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Festive Chip Shapes:** There is a trend in introducing limited festive editions of chips in unique shapes and colors to celebrate different occasions. - **Flavor Innovation in Snacks:** There is a trend towards exploring unique flavor combinations in snack products, such as the Corn Cream Stew flavor of the limited edition chips. - **Seasonal Offerings:** There is a trend in offering seasonal products with unique flavors and packaging that target consumers during festive occasions like holidays. ### Who This Affects Most - **Snack Food Industry:** Companies in the snack food industry can take advantage of the trend towards unique flavor combinations and festive packaging to attract customers during different occasions. - **Food Packaging Industry:** The food packaging industry can explore innovative and eye-catching packaging designs that highlight the uniqueness of seasonal products like the evergreen tree shaped chips. - **Food Retail Industry:** The food retail industry can leverage the trend towards seasonal and limited edition products to drive sales during festive occasions like holidays. ## Related on Trend Hunter - [Christmas Tree-Shaped Veggie Snacks](https://www.trendhunter.com/trends/garden-veggie-holiday-trees.md) - [Holiday-Flavored Snack Chips](https://www.trendhunter.com/trends/pepsico-christmas-snacks.md) - [Festive Savory Snack Ads](https://www.trendhunter.com/trends/chips-for-santa.md) - [Summertime Celebration Snack Chips](https://www.trendhunter.com/trends/doritos-twisted-queso.md) - [Seafood-Flavored Snack Chips](https://www.trendhunter.com/trends/fritolays-shaketoba-corn-chips.md) - [Christmastime Snack Product Ranges](https://www.trendhunter.com/trends/golden-wonder-festive-range.md) - [Chestnut-Flavored Christmas Crisps](https://www.trendhunter.com/trends/honey-roasted-chestnut-sage-crisps.md) - [Holiday-Themed Pretzel Snacks](https://www.trendhunter.com/trends/festively-shaped-pretzels.md) - [Cheesy Wintertime Snack Products](https://www.trendhunter.com/trends/cheetos-snowy-cheese-balls.md)