# Grinning Potato Chip Packaging Lay's Snack Bags Share 31 "Everyday Smilers" & an AR Experience By Laura McQuarrie | Published 2019-07-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/potato-chip-packaging-design References: [prnewswire](https://www.prnewswire.com/news-releases/lays-unveils-60-new-potato-chip-bags-starring-31-everyday-smilers-in-campaign-to-donate-1-million-to-operation-smile-300891762.html) & [Lays](http://www.Lays.com) For its 'Smiles' campaign, [Lay's](https://www.trendhunter.com/trends/festival-of-flavor) captured the stories and smiles of 31 unique individuals, which are now featured on a variety of its potato chip packaging designs. The "Everyday Smilers" can be seen on the brand's Traditional, Wavy, Lightly Salted, Kettle Cooked snacks and more, each of which spotlights a special person who is positively making their mark on the world. This campaign, and the selfie-inspiring snack bags, from Lay's helps to support international medical charity Operation Smile. The fun potato chip packaging designs also include an [interactive augmented reality component](https://www.trendhunter.com/trends/special-edition-halloween-packaging) that helps to share the stories of each Everyday Smiler. By scanning a unique QR code, snackers will be able to discover the stories of people like Alex, who sends surprise postcards to share joy. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Augmented Reality Packaging:** The use of augmented reality technology in packaging designs creates immersive and interactive experiences for consumers. - **Personalized Packaging:** Brands showcasing unique individuals on their packaging designs create a more personal connection with consumers and highlight the positive impact of real people. - **Cause Marketing Partnerships:** Collaborations between brands and charitable organizations enhance brand reputation and create opportunities for consumers to support meaningful causes. ### Who This Affects Most - **Snack Food Industry:** Incorporating augmented reality and personalized packaging in the snack food industry can differentiate brands, boost consumer engagement, and support social causes. - **Packaging Industry:** The demand for innovative packaging solutions, such as augmented reality features and customized designs, presents opportunities for growth and differentiation in the packaging industry. - **Charity Industry:** Charitable organizations can benefit from forming strategic partnerships with brands to raise awareness and funds, leveraging innovative marketing campaigns like Lay's 'Smiles' campaign. ## Related on Trend Hunter - [Underrepresented Artist Snack Branding](https://www.trendhunter.com/trends/sunchips-art-seen-packaging.md) - [Ultra-Fresh Potato Chips](https://www.trendhunter.com/trends/festival-of-flavor.md) - [Chip Brand-Inspired Apparel](https://www.trendhunter.com/trends/huemn.md) - [Interactive AR Galleries](https://www.trendhunter.com/trends/happy-by-design.md) - [Romantic Snack Chip Campaigns](https://www.trendhunter.com/trends/heart-shaped-crisp.md) - [Heart-Shaped Flavored Chips](https://www.trendhunter.com/trends/shapez-heartiez.md) - [Fun-Forward Snack Campaigns](https://www.trendhunter.com/trends/feed-the-fun.md) - [Cheeky Tortilla Chip Campaigns](https://www.trendhunter.com/trends/simplyprotein-campaign.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md)