# Potato Chip Ice Creams Enlightened's 'All That & a Bag of Chips' Reinvents a Late-Night Treat By Laura McQuarrie | Published 2019-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/potato-chip-ice-cream References: [prnewswire](https://www.prnewswire.com/news-releases/enlightened-ice-cream-turns-favorite-midnight-snacks-into-low-calorie-ice-cream-300814034.html) & [eatenlightened](https://eatenlightened.com/collections/high-protein-low-sugar-ice-cream-pints/products/all-that-a-bag-of-chips) The last few years, the ice cream category has been refreshed by a range of [low-calorie, better-for-you products](https://www.trendhunter.com/trends/protein-pints-flavor) and Enlightened is now introducing a 100-calorie potato chip ice cream. The savory snack-inspired treat, officially called 'All That & a Bag of Chips,' is a limited-edition potato chip ice cream with chocolate chips and a salted fudge swirl. Although the ice cream product has the potential to satisfy two popular food cravings at the same time, it does so in a way that's low in fat, calories and carbs, as well as [high in protein and fiber](https://www.trendhunter.com/trends/highprotein-ice-cream-range). Additionally, All That & a Bag of Chips is Kosher and gluten-free. As Enlightened describes, this light ice cream is "Your favorite midnight snack, now with the flavor of your other favorite midnight snack." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 24% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Savory Desserts:** Opportunity for restaurants, bakeries and ice cream shops to incorporate savory ingredients like potato chips in desserts. - **Healthier Snacks:** New market for companies to create better-for-you snacks by incorporating healthier ingredients like protein and fiber. - **Limited-edition Offerings:** Opportunity for companies to create buzz and attract customers by introducing limited-time, unique products like the potato chip ice cream. ### Industries Being Reshaped - **Ice Cream:** Opportunity for ice cream makers to create unique flavors using non-traditional ingredients and marketing them as low-calorie, healthier options. - **Snack Foods:** Opportunity for snack manufacturers to produce healthier options by using ingredients like protein and fiber and offering limited-time, unique offerings. - **Foodservice:** Opportunity for restaurants and foodservice companies to incorporate non-traditional ingredients like potato chips into desserts and menu items to attract more customers. ## Related on Trend Hunter - [Savory Lower-Fat Potato Chips](https://www.trendhunter.com/trends/simply-roasted-sour-cream-chive.md) - [Unconventional Ice Cream Flavors](https://www.trendhunter.com/trends/unconventional-ice-cream.md) - [Chunky Low-Calorie Ice Creams](https://www.trendhunter.com/trends/oppo-brothers-chocolate-chip-cookie-dough.md) - [Airy Savory Flavor Snacks](https://www.trendhunter.com/trends/sour-cream-onion-puffcorn.md) - [Seasonal Light Ice Creams](https://www.trendhunter.com/trends/enlightened-light-ice-cream.md) - [Potato-Packed Ice Pops](https://www.trendhunter.com/trends/french-fry-pops.md) - [Dipped Cookie Sandwiches](https://www.trendhunter.com/trends/dipped-cookie-sandwiches.md) - [Lower Sugar Sundae Cones](https://www.trendhunter.com/trends/sundae-cones.md) - [Snackable Ice Cream Cups](https://www.trendhunter.com/trends/mini-ice-cream.md)