# Spontaneous Picnic Services Lay's Partners with Uber for a Potato Chip Delivery Promotion in NYC By Laura McQuarrie | Published 2014-08-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/potato-chip-delivery References: [psfk](http://www.psfk.com/2014/08/lays-uber-do-us-flavor-campaign.html) & [blog.uber](http://blog.uber.com/nyc-picnics) As part of its 'Do Us a Flavor' campaign, [Lay's](https://www.trendhunter.com/trends/festival-of-flavor) teamed up with [Uber](https://www.trendhunter.com/trends/uber-eats-x-aldi) to offer a picnic and potato chip delivery service to hungry New Yorkers. Uber users entered the "LAYSPICNIC" promotional code to unlock a special picnic option that would send one of its new UberRUSH couriers their way. With UberRUSH, users were able to track the progress of the lightning-fast food deliveries. Inside the picnic baskets were two sandwiches, two waterbottles, pickles, oranges, two bags of Lay's chips and a picnic blanket to spread out on. Naturally, the [bags of potato chips](https://www.trendhunter.com/trends/lays-baked) that were included in this promotion were the finalists of the Do Us a Flavor contest, which include Cheddar Bacon Mac 'N' Cheese, Cappuccino, Wasabi Ginger and Mango Salsa this year. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 27% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **On-demand Picnic Services:** There is an opportunity for food delivery services to partner with picnic blanket companies and offer on-demand picnic services like Lay's did with Uber. - **Crowdsourced Food Selections:** Businesses could create crowdsourced food selections, similar to Lay's 'Do Us a Flavor' campaign, to provide consumers with unique and personalized food choices. - **Real-time Delivery Tracking:** Opportunities exist to offer real-time delivery tracking for food delivery services, like UberRUSH, to enhance the customer experience and provide greater transparency. ### Where This Applies - **Food Delivery Services:** Food delivery services, like UberEats and Grubhub, could utilize Lay's picnic delivery promotion as inspiration to create unique and memorable food delivery experiences. - **Food and Beverage:** There is an opportunity for food and beverage companies to create limited-time flavor selections, like Lay's 'Do Us a Flavor' campaign, to spark consumer interest and loyalty. - **On-demand Delivery:** On-demand delivery services, like UberRUSH and Postmates, could partner with businesses to offer real-time delivery tracking and expand their delivery capabilities. ## Related on Trend Hunter - [Ultra-Fresh Potato Chips](https://www.trendhunter.com/trends/festival-of-flavor.md) - [Potato Chip Flavor Challenges](https://www.trendhunter.com/trends/do-us-a-flavor-1.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md) - [Chip-Crusted Tenders](https://www.trendhunter.com/trends/sweet-and-spicy-chips.md) - [Limited-Edition Soccer Snacks](https://www.trendhunter.com/trends/lays-fifa-world-cup.md) - [Experimental Snack Chip Flavors](https://www.trendhunter.com/trends/lays-flavor-swap.md) - [Multi-Layered Potato Snacks](https://www.trendhunter.com/trends/lays-layers.md)