# Protesting Snack Ads PopChips' Potato Chip Commercial Speaks Out Against Potato Cruelty By Laura McQuarrie | Published 2014-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/potato-chip-commercials References: [adsoftheworld](http://adsoftheworld.com/media/tv/popchips_baby_potato) & [popchips](http://www.popchips.ca/) This humorous [potato chip commercial](https://www.trendhunter.com/trends/pretzelized) from [PopChips](https://www.trendhunter.com/trends/popchips-sweet-heat) features a proud potato chip activist getting all up in arms about the way innocent potatoes are deep fried and turned into unhealthy snacks. Rather than dipping its cuts of potatoes into hot oil or [baking them](https://www.trendhunter.com/trends/lays-baked), PopChips are made by popping them with hot air and pressure. As a result, the chips are healthier and contain no fake coloring, flavors, preservatives or grease. This commercial is staged like the shooting of an ad, where one of the actors is so passionate about potatoes, he deviates from the lines he's supposed to say. At one point in the ad, the potato enthusiast even goes as far as to bring out a sign to protest "baby potato cruelty." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 21% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Advertising:** Disruptive innovation opportunity: Explore new ways to use humor in advertising campaigns to engage and entertain audiences. - **Healthier Snack Alternatives:** Disruptive innovation opportunity: Develop innovative methods of creating healthier snack options without sacrificing taste or quality. - **Ethical Consumerism:** Disruptive innovation opportunity: Cater to the growing demand for ethically sourced and produced products by creating advertising campaigns that highlight ethical practices. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Integrate humor and satire into advertising campaigns to capture the attention of consumers and differentiate from competitors. - **Food and Beverage:** Disruptive innovation opportunity: Experiment with alternative cooking methods to create healthier and more sustainable snack options. - **Ethical Consumer Goods:** Disruptive innovation opportunity: Meet the rising consumer demand for ethically sourced and produced products by offering transparent and ethical alternatives to traditional snacks ## Related on Trend Hunter - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Savory-Sweet Popped Potato Snacks](https://www.trendhunter.com/trends/popchips-sweet-heat.md) - [Globally Inspired Protein Chips](https://www.trendhunter.com/trends/highprotein-chips.md) - [Maple Sea Salt Potato Chips](https://www.trendhunter.com/trends/sea-salt-sweet-potato-chip.md) - [Flavorful Popped Crisp Snacks](https://www.trendhunter.com/trends/4700bc-corn-chips.md) - [Budget-Friendly Conscious Chips](https://www.trendhunter.com/trends/sprouts-avocado-oil-potato-chips.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [All-Organic Potato Chips](https://www.trendhunter.com/trends/humble-potato-chips.md) - [Airy Veggie Snacks](https://www.trendhunter.com/trends/simply-lays-veggie-poppables.md)