# Potato Chip Debates Pringles' Potato Chip Ad Ties in with the Upcoming Ontario Elections By Laura McQuarrie | Published 2014-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/potato-chip-ad References: [marketingmag](http://www.marketingmag.ca/brands/pringles-plays-off-ontario-elections-124506?rss=yes) & [pringles](http://www.pringles.com/en_US/products/tortillas/truly-original.html) There's lots of news surrounding this year's Toronto mayoral election, and in this [potato chip ad](https://www.trendhunter.com/trends/do-us-a-flavor-1), [Pringles](https://www.trendhunter.com/trends/call-of-the-mustaches) has Torontonians and some of the candidates weigh in on its [new Tortilla-flavored chips](https://www.trendhunter.com/trends/pringles-mexican-street-corn). With the introduction of the new chips, Pringles has been using the slogan "Dip 'em or don't," showing that the chips are just as tasty either way. While there's a lot of focus in particular on this year's candidates after Rob Ford withdrew from the race due to health concerns, Pringles jumped right in on #PringlesDIPbate Day, which took place during the Labor Day parade. Even if you missed the parade, you can still cast your vote online in order to come to a conclusion on how these tortilla chips are best enjoyed. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 15% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Tortilla-flavored Chips:** Businesses can explore new flavors and variations in the snack food industry by introducing tortilla-flavored chips. - **#pringlesdipbate Day:** Companies can generate buzz and engagement on social media by creating fun and interactive campaigns like #PringlesDIPbate Day. - **Online Voting for Chip Preferences:** Technology can be leveraged to involve customers in product development and marketing decisions by allowing them to vote online for their favorite chip flavors and toppings. ### Where This Applies - **Snack Food Industry:** Snack food brands can stay competitive and attract new customers by constantly experimenting with new flavors and chip variations. - **Social Media Marketing Industry:** Marketing agencies can offer innovative and engaging social media campaigns to their clients, driving brand awareness and interaction. - **Technology Industry:** Tech companies can develop platforms and software solutions that enable businesses to gather customer preferences and opinions through online voting systems. ## Related on Trend Hunter - [Appetizer-Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-chips.md) - [Recipe-Flavored Potato Chips](https://www.trendhunter.com/trends/pringles-chip-flavors.md) - [Cheeky Tortilla Chip Campaigns](https://www.trendhunter.com/trends/simplyprotein-campaign.md) - [All-Dressed Kettle Chips](https://www.trendhunter.com/trends/kettle-cooked-ruffles.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Flavorful Puffed Snacks](https://www.trendhunter.com/trends/puffed-snacks1.md) - [Festive Savory Snack Ads](https://www.trendhunter.com/trends/chips-for-santa.md) - [Spicy Cuisine Snack Chips](https://www.trendhunter.com/trends/pringles-hot.md)