# Street Food-Flavored Instant Noodles Pot Noodle Doner Kebab Offers a Familiar Flavor Experience By Michael Hemsworth | Published 2022-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pot-noodle-doner-kebab References: [foodbev](https://www.foodbev.com/news/pot-noodle-launches-doner-kebab-flavour-in-asda/) & [potnoodle](https://www.potnoodle.com)  The Pot Noodle Doner Kebab instant noodles are a new flavor arriving in the UK for consumers to enjoy when craving the namesake [late night street food](https://www.trendhunter.com/trends/takeaway-pockets). The noodles feature the brand's signature instant noodles along with a [signature Doner Kebab flavor](https://www.trendhunter.com/trends/maggi-noodles) to offer something of a fusion between the two cuisine styles. This is expected to be a hit amongst those with a penchant for the street food usually enjoyed later in the evening. The Pot Noodle Doner Kebab instant noodles are priced at £0.80 per cup and are arriving exclusively at Asda locations in the UK. A wider rollout is expected to take place in the near future to expand availability to convenience stores. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 77% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Street Food-flavored Instant Noodles:** The fusion of different cuisines into instant noodles is a disruptive innovation opportunity for food businesses to explore. - **Late Night Food Cravings:** Creating food products to satisfy late-night food cravings, like instant noodles with street food flavors, is a trend that can be capitalized on by companies in the food industry. - **Convenient Food Options:** Developing convenient food products that mimic popular street food items is a trend that provides innovative opportunities for companies seeking to meet the rising demands of consumers who seek quick and easy meals. ### Where This Applies - **Food Industry:** The food industry can capitalize on the trend of late night food cravings by developing and marketing convenient and easy-to-prepare food products that cater to consumers seeking quick and satisfying meals. - **Instant Noodles Industry:** The instant noodles industry can explore the trend of incorporating flavors from different cuisines to cater to changing consumer demands and preferences for convenience, variety, and affordability. - **Convenience Store Industry:** Convenience stores can leverage the trend of offering food products that mimic popular street food items to meet the rising demands of consumers seeking ready-to-eat meals that are quick, affordable, and satisfying. ## Related on Trend Hunter - [Mexican Cuisine Instant Noodles](https://www.trendhunter.com/trends/pot-noodle-chicken-fajita.md) - [Grilled Steak Instant Noodles](https://www.trendhunter.com/trends/pot-noodle-flame-grilled-steak.md) - [Korean Cuisine Instant Noodles](https://www.trendhunter.com/trends/pot-noodle-fusions-korean-bbq-beef.md) - [Instant Korean Cuisine Noodles](https://www.trendhunter.com/trends/namdong-instant-noodles.md) - [Regional Cuisine-Inspired Noodles](https://www.trendhunter.com/trends/batchelors-super-noodles.md) - [Flavor-Packed Ramen Noodle Cups](https://www.trendhunter.com/trends/naked-ultimate-ramen.md) - [Convenient Instant Pasta Pots](https://www.trendhunter.com/trends/pasta-pots.md) - [Ready-to-Cook Noodle Products](https://www.trendhunter.com/trends/batchelors-products.md) - [Grocer-Backed Frozen Meals](https://www.trendhunter.com/trends/singapore-style-noodles.md)