# Cannabis Blood Bank Initiatives The Pot for Plasma Campaign Offers Blood Donors Free Cannabis By Elena Rahman | Published 2022-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pot-for-plasma References: [cannabisbusinesstimes](https://www.cannabisbusinesstimes.com/article/the-greenhouse-of-walled-lake-offers-free-pre-rolls-to-blood-donors/) & [greenhousemi](https://www.greenhousemi.com/)  The [Pot](https://www.trendhunter.com/trends/sweet-freedom-choc-pot-hazelnot) for Plasma campaign by The Greenhouse, a medical and adult-use cannabis dispensary in Walled Lake, Michigan, offers blood donors [free cannabis](https://www.trendhunter.com/trends/cherry-vanilla-jams-jellies). Jerry Millen, the owner of the cannabis company, became aware of the [American Red Cross's](https://www.trendhunter.com/trends/free-dozen-donuts) need for blood amidst a national shortage. He explains: "I saw that [news report] and I thought about it for a minute and then it started sinking in more over the next week." During the first week of the promotion, The Greenhouse gave away 300 pre-rolled cannabis joints to blood donors. The campaign started on January 18th and will run for six weeks. Millen's brand partnered with UBaked, a cultivator and processor in Burton, Michigan, to provide the pre-rolls. Image Credit: The Greenhouse ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 4% | Activity: 50% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Cannabis-based Incentives:** Cannabis companies offer incentives such as free products as a marketing strategy and a way to attract customers. - **Cannabis and Community Service:** Cannabis companies promote community service by tying it to cannabis use and promoting the message that cannabis is a positive and helpful substance. - **Cannabis as Treatment:** Cannabis companies market their products as medicinal and partner with healthcare institutions to develop new treatments and therapies. ### Where This Applies - **Cannabis:** Cannabis companies can explore partnerships with healthcare institutions and blood banks, and also develop community service programs to give back. - **Healthcare:** Blood banks and healthcare institutions can explore partnerships with cannabis companies to promote blood donation and for the development of new treatments and therapies. - **Marketing:** Cannabis-based incentives can be used in marketing strategies across various industries, including retail, hospitality, and healthcare. ## Related on Trend Hunter - [Cannabis-Branded Gas Card Giveaways](https://www.trendhunter.com/trends/jars-cannabis.md) - [Cannabis-Branded Food Fundraising Campaigns](https://www.trendhunter.com/trends/feed-the-block.md) - [Charitable Cannabis Initiatives](https://www.trendhunter.com/trends/doobies-for-boobies.md) - [Blood Donation Donut Promotions](https://www.trendhunter.com/trends/free-dozen-donuts.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Cancer Awareness-Supporting Cannabis Initiatives](https://www.trendhunter.com/trends/ethos-cannabis.md) - [Blood Donation Competitions](https://www.trendhunter.com/trends/we-give-blood.md) - [Dispensary-Friendly Voting Campaigns](https://www.trendhunter.com/trends/toke-the-vote.md) - [Holiday-Themed Cannabis Campaigns](https://www.trendhunter.com/trends/light-up-the-season.md)