# Frankenstein Denim Fashion Postweiler Hauber Spring/summer 2010 Mixes & Reconstructs Jeans By Marissa Brassfield | Published 2009-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/postweiler-hauber-spring-summer-2010 References: [theyenvy.us](http://www.theyenvy.us/photo/album/show?id=2394740:Album:97668) & [postweilerhauber](http://www.postweilerhauber.com/) If you're a fan of denim that doesn't play by the rules, then you'll love the Postweiler Hauber Spring/Summer 2010 menswear lookbook you see above. With its array of [multicolored reconstructed jeans](https://www.trendhunter.com/trends/anatomic-denim) that feature horizontal hems and back pockets on thighs and knees, I've deemed this Postweiler Hauber collection 'Frankenstein denim.' Check out more shots of the Postweiler Hauber Spring/Summer 2010 above. **Implications** - For as long as people can remember, [denim has always been fashionable](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi). Many brands have come up with creative ways to make it look even more stylish in order to keep its appeal. Whether the designs purposely make jeans look wrinkled or [acid-washed](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us), consumers are still attracted to the timeless material. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 62% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Reconstructed Denim:** The Postweiler Hauber Spring/Summer 2010 collection showcases multicolored reconstructed jeans, offering a disruptive innovation opportunity for the fashion industry to create unique and unconventional denim designs. - **Horizontal Hems:** The use of horizontal hems in the Postweiler Hauber Spring/Summer 2010 collection presents a trend for the fashion industry to experiment with different hemline placements, offering a disruptive innovation opportunity to create asymmetrical and avant-garde denim styles. - **Thigh and Knee Pockets:** The inclusion of back pockets on thighs and knees in the Postweiler Hauber Spring/Summer 2010 collection suggests a trend for the fashion industry to explore unconventional pocket placements, opening up disruptive innovation opportunities for functional yet unconventional denim designs. ### Sectors Adopting This - **Fashion Industry:** The Postweiler Hauber Spring/Summer 2010 collection introduces reconstructed denim, horizontal hems, and thigh/knee pockets, presenting disruptive innovation opportunities for fashion designers, manufacturers, and retailers to create unique and unconventional denim products. - **Apparel Manufacturing Industry:** The emergence of reconstructed denim, horizontal hems, and thigh/knee pockets as showcased in the Postweiler Hauber Spring/Summer 2010 collection creates disruptive innovation opportunities for apparel manufacturers to produce unconventional denim garments and diversify their product offerings. - **Retail Industry:** The trend of reconstructed denim, horizontal hems, and thigh/knee pockets highlighted in the Postweiler Hauber Spring/Summer 2010 collection presents disruptive innovation opportunities for retailers to curate a unique and avant-garde selection of denim clothing, attracting fashion-forward customers. ## Related on Trend Hunter - [One-Legged Luxury Fashion Jeans](https://www.trendhunter.com/trends/onelegged-jean.md) - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md) - [White Denim Fashion Collections](https://www.trendhunter.com/trends/house-of-hellmanns.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Denim Collaboration Capsule](https://www.trendhunter.com/trends/freaks-store-and-umbro.md) - [Denim-Adorned Furniture Lines](https://www.trendhunter.com/trends/denim-furniture1.md) - [Workwear Reinvented Capsules](https://www.trendhunter.com/trends/levis-x-kiko-kostadinov.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md)