# Sports-Themed Snack Chips Postseasoning: The Chip Has a Sweet-Heat Flavor Blend By Michael Hemsworth | Published 2023-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/postseasoning-the-chip References: [chewboom](https://www.chewboom.com/2023/01/09/espn-unveils-new-postseasoning-potato-chips/) & [espn](https://www.espn.com)  The Postseasoning: The Chip snack chips have been debuted as a follow-up to last year's Postseasoning spice blend that aim to provide ample flavor in a crunchy snack. The chips are crafted with [wavy potato chips](https://www.trendhunter.com/trends/mccoys-hot-n-spicy) that have been covered in a blast of the namesake Postseasoning flavoring to give them a [sweet yet slightly spicy taste](https://www.trendhunter.com/trends/popchips-sweet-heat). The snack features the flavors of salt, onion, garlic, gochugaru, paprika, cayenne and black paper to follow on the seasoning from 2022 crafted in partnership with [Arts & Letters Co.](https://www.trendhunter.com/trends/the-espn-chirpline) The Postseasoning: The Chip snack chips will not be available for fans to purchase, but will rather be handed out from February 9 through 12, 2023 during Super Bowl LVII. The snack comes as part of an unexpected marketing endeavor for the brand to surprise and delight fans at the big game. Image Credit: ESPN ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 46% | Activity: 69% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited-edition Snack Chips:** There is an opportunity for companies to release limited-edition snack chips with unique, seasonal flavors to engage consumers and create excitement. - **Collaborative Marketing:** Brands can partner with other companies or events to create a unique eating experience, which generates buzz for the brand and increases brand awareness. - **Custom Flavors:** By allowing consumers to create custom flavors, companies can engage with customers and generate excitement for their product. ### Who This Affects Most - **Food and Beverage:** There is an opportunity for food and beverage companies to release seasonal flavors or partner with other companies to expand their consumer market and increase brand awareness. - **Marketing and Advertising:** Marketing and advertising companies have opportunities in creating partnerships between brands or creating unique advertising campaigns for the food and beverage industry. - **Sports and Entertainment:** Sports and entertainment industries can partner with food and beverage companies to create collaborative experiences for fans, which can create consumer loyalty and increase engagement and attendance at events. ## Related on Trend Hunter - [Sports-Themed Seasoning Mixes](https://www.trendhunter.com/trends/special-spice-mix.md) - [Appetizer-Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-chips.md) - [Tangy Heat Snack Chips](https://www.trendhunter.com/trends/lays-hot-sauce.md) - [Football-Themed Snack Chips](https://www.trendhunter.com/trends/champion-chip-collection.md) - [Football-Themed Potato Chips](https://www.trendhunter.com/trends/lays-golden-grounds.md) - [Football-Focused Snack Flavors](https://www.trendhunter.com/trends/cheetos-crunchy-buffalo.md) - [Football-Themed Snack Chips](https://www.trendhunter.com/trends/mccoys-crisps.md) - [Spicy Cheese Snack Chips](https://www.trendhunter.com/trends/kettle-brand-spicy-pimento-cheese.md) - [Tailgate-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-brand-7-layer-dip.md)