# Satirical Vintage Football Kits Own Drops the Post-Season Collection Infusing Fashion and Football By Amy Duong | Published 2018-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/postseason References: [hypebeast](https://hypebeast.com/2018/5/own-football-post-season-collection) & [ownfanclub](http://www.ownfanclub.com/) London-based label Own takes on a satirical perspective of football culture with its latest capsule collection entitled 'Post-Season'. The new range blends together both football and fashion with its series of shirts that infuses the look of vintage Hawaiian button-up shirts with 90s football tops. All of the offerings are one-of-one pieces due to the fact that every single shirt is specifically selected to combine precisely with the vintage kits. The ongoing collection began with a series of classic kits such as the Arsenal away kit in 1995/96, the Chelsea home kit for 1995-97, the Juventus home kit for 1995/96, 1995/96 [Borussia Dortmund](https://www.trendhunter.com/trends/salivabased-diagnostic-system) away kit, 1989-91 [Liverpool](https://www.trendhunter.com/trends/liverpool-fc-1) home kit, and Man Utd 1992-94 home kit. The pieces will be available to shop online at Own and at the [East London store](https://www.trendhunter.com/trends/solis-east) location beginning June 15. Image Credit: Martyn Ewoma ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 69% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Satirical Football Fashion:** Disruptive innovation opportunity: Create unique and humorous football-inspired fashion items that appeal to fans of both sports and fashion. - **Retro-inspired Football Kits:** Disruptive innovation opportunity: Design vintage-style football kits with a modern twist, combining nostalgia with contemporary fashion trends. - **Limited Edition Fashion Collections:** Disruptive innovation opportunity: Develop limited edition fashion collections that offer one-of-a-kind pieces for exclusivity and individuality. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Explore the intersection of sports and fashion by creating unique clothing items that cater to specific fan communities. - **Sportswear:** Disruptive innovation opportunity: Collaborate with fashion brands to create innovative sportswear that combines functionality, style, and nostalgia. - **Retail:** Disruptive innovation opportunity: Launch creative retail experiences that focus on limited edition and exclusive products to attract fashion-forward customers. ## Related on Trend Hunter - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md) - [80s Football-Inspired Collections](https://www.trendhunter.com/trends/the-team-dressers.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md) - [Vintage Sportswear Capsules](https://www.trendhunter.com/trends/adidas-and-mls.md) - [Collaborative Football-Inspired Apparel](https://www.trendhunter.com/trends/off-season.md) - [Streetwear-Informed Sporty Kits](https://www.trendhunter.com/trends/arsenal-football-club-and-maharishi.md) - [Football-Inspired Retro Apparel](https://www.trendhunter.com/trends/umbro-3.md)