Since 2014, Fridababy has been making the lives of parents a little easier with problem-solving products like snot-sucking devices and gas relief gadgets that address what CEO and president Chelsea Hirschhorn describes as the "non-Instagram-worthy part of parenthood"—now, Fridababy is bringing its expertise to a disruptive line of postpartum recovery products called Frida Mom. The wellness line of postpartum care products includes all the essentials for hospital stays and post-delivery needs, such as disposable, modesty-preserving delivery and nursing gowns with pockets, high-waisted mesh underwear and witch-hazel-infused cooling liners and foams.
Frida Mom draws inspiration from Hirschhorn's own experience as a mother, as the says: "After my first baby, I didn't know what to expect, and everything was new, raw, and unfamiliar. As a second-time mom, I felt just as unprepared. I knew what I wanted, because I had been through it before, but there was nowhere to get it."