# Candid Postpartum Photography This Series Highlights the Beauty and Strength of Postpartum Bodies By Katherine Pendrill | Published 2015-10-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/postpartum-bodies References: [bustle](http://www.bustle.com/articles/116696-after-the-baby-is-born-photo-series-by-natalie-mccain-for-the-honest-body-project-explores) & [thehonestbodyproject](http://thehonestbodyproject.com/?p=1047) Natalie McCain recently released a new photo series that explores the perception of postpartum bodies. After giving birth, many mothers feel a societal pressure to return to their pre-baby bodies. Instead of scrutinizing postpartum bodies, this series celebrates them. McCain's series is titled 'After The Baby Is Born' and it is the latest installment in '[The Honest Body Project](https://www.trendhunter.com/trends/dove-reimagine-beauty).' McCain produced the series as a way of combating some of the pressure women face to return to their pre-baby body. As McCain explains, "society puts so much pressure on women to 'bounce back' after giving birth and I want to help break that cycle." Instead of critiquing women, McCain's series celebrates how strong and powerful the female body is. The series serves as a powerful reminder of how beautiful the postpartum period can be. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 87% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Body Positivity:** Opportunity to disrupt the beauty and fashion industry by promoting body positivity and celebrating the diversity of postpartum bodies. - **Photography Therapy:** Opportunity to disrupt the mental health industry by using photography as a therapeutic tool for postpartum women to embrace their bodies and boost their self-esteem. - **Feminist Empowerment:** Opportunity to disrupt the societal norms and gender stereotypes by embracing and empowering postpartum women, promoting self-love and body acceptance. ### Where This Applies - **Beauty and Fashion:** Opportunity for beauty and fashion brands to embrace body diversity and create inclusive products and advertising campaigns for postpartum women. - **Mental Health:** Opportunity for mental health professionals to incorporate photography therapy as a form of treatment to address body image issues and promote self-acceptance among postpartum women. - **Fitness and Wellness:** Opportunity to redefine fitness and wellness industry standards to include exercise routines, nutrition plans, and self-care practices tailored specifically for postpartum bodies. ## Related on Trend Hunter - [Postpartum Exercise Apps](https://www.trendhunter.com/trends/fitness-after-having-a-baby.md) - [Stigma-Breaking Motherhood Billboards](https://www.trendhunter.com/trends/molly-baz1.md) - [AI Maternity Photoshoot Apps](https://www.trendhunter.com/trends/maternity-photoshoot.md) - [Pregnancy-Friendly Fitness Equipment](https://www.trendhunter.com/trends/bala-mama.md) - [Supportive Maternity Shapewear](https://www.trendhunter.com/trends/maternity-shapewear.md) - [Proactive Postpartum Fitness Apps](https://www.trendhunter.com/trends/postpartum-fitness-app.md) - [Postpartum Snack Boxes](https://www.trendhunter.com/trends/postpartum-snack-box.md) - [Postpartum Recovery Centers](https://www.trendhunter.com/trends/boram.md) - [Pregnancy-Safe Beauty Campaigns](https://www.trendhunter.com/trends/well-people-pregnancy-safe.md)