# On-Demand Apparel Deliveries The Brand is Teaming Up with Postmates to Offer Clothing Deliveries By Katherine Pendrill | Published 2016-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/postmates References: [techcrunch](http://techcrunch.com/2016/03/21/american-apparel-offering-on-demand-delivery-via-postmates-partnership/?ncid=rss) & [blog.postmates](http://blog.postmates.com/post/141437505887/postmates-x-american-apparel-basics-on-demand) American Apparel recently announced that it is teaming up with Postmates to offer on-demand clothing deliveries. After a tumultuous few years, the new partnership signals American Apparel's latest attempt to reestablish itself as the go-to-option for basics. The American Apparel x Postmates partnership will allow customers to order on-demand clothing deliveries. Customers can choose from the brand's wide selection of unisex basics, including tees, sweatshirts, leggings, pants and dresses. The service will initially cost just $1.99 per delivery and it will be offered in 31 metropolitan areas. As the retailer's Chief Digital Officer Thoryn Stephens explains, "American Apparel is improving its omni-channel consumer experience via Postmates by becoming their first major fashion retailer to offer 'on-demand basics'." The new partnership ultimately reflects the rise in on-demand services and the evolution of online shopping. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **On-demand Deliveries:** Other retailers can leverage Postmates' on-demand delivery service to offer their products and improve their customer experience. - **Omni-channel Retailing:** Retailers can enhance their online shopping experience by incorporating on-demand delivery services like Postmates, allowing customers to shop online and receive their items quickly. - **Unisex Fashion:** More retailers can offer a wider range of unisex clothing options to appeal to a diverse customer base, like American Apparel's unisex basics line. ### Who This Affects Most - **Retail Industry:** Retailers can partner with delivery companies to provide on-demand delivery services, improving the customer experience and driving sales. - **Logistics Industry:** Delivery companies like Postmates can expand their partnerships with retailers to provide on-demand delivery services, giving customers more options and driving revenue growth. - **Fashion Industry:** More fashion retailers can offer a wider range of unisex options and basics to appeal to a diverse range of customers like American Apparel's line of unisex basics. ## Related on Trend Hunter - [Bridal On-Demand Delivery Partnerships](https://www.trendhunter.com/trends/bridal-ondemand-delivery.md) - [30-Minute eCommerce Deliveries](https://www.trendhunter.com/trends/amazon-now-delivery-service.md) - [On-Demand Dollar Store Deliveries](https://www.trendhunter.com/trends/dollar-general-and-doordash.md) - [On-Demand Skiwear Rentals](https://www.trendhunter.com/trends/skiwear-rentals.md) - [Luxury On-Demand Deliveries](https://www.trendhunter.com/trends/fortnum-and-mason-1.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Halloween-Themed Delivery Partnerships](https://www.trendhunter.com/trends/spirit-halloweens.md) - [Food Delivery Retail Partnerships](https://www.trendhunter.com/trends/amazon-grubhub.md) - [On-Demand Grocery Deliveries](https://www.trendhunter.com/trends/on-demand-groceries.md)