# App-Based Virtual Shops Postmates' Shopping Experience Lets Retailers Create Virtual Storefronts By Laura McQuarrie | Published 2020-10-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/postmates-shopping-experience References: [prnewswire](https://www.prnewswire.com/news-releases/postmates-brings-the-best-of-local-retail-to-your-doorstep-with-launch-of-new-shopping-experience-ahead-of-holiday-season-301160547.html) & [postmates](http://www.postmates.com/) There's a brand-new [Postmates](https://www.trendhunter.com/trends/erewhon-kids-meal) shopping experience that's being introduced for the holiday season and it gives retailers the power to create a [virtual storefront](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores) so that unique experiences can be created for shoppers within the app. This new Shop experience on Postmates lets retailers create their own catalogs and reach customers in a fresh new way. Today, the Shop category is available in Los Angeles and app users can browse inventory from Anastasia Beverly Hills, Urbanic, Parachute Home and more. While people have been doing their holiday shopping online for years, the pandemic is motivating the average consumer to avoid visiting physical shopping destinations if possible. With Postmates, retailers may offer [on-demand delivery](https://www.trendhunter.com/trends/grubhub-multistore-ordering), in-store pickup, or non-contact curbside pickup. Image Credit: Postmates ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Storefronts:** Creating virtual storefronts through mobile apps provides retailers with a unique way to reach more customers and capitalize on the growing trend of online shopping. - **On-demand Delivery:** On-demand delivery has become increasingly important during the pandemic and retailers who offer this service will gain a competitive advantage. - **In-app Shopping:** In-app shopping experiences provide a seamless, convenient way for customers to browse and purchase products, making it a trend that retailers should consider adopting. ### Sectors Adopting This - **Retail:** Retailers can leverage virtual storefronts to expand their online presence and increase sales in a shifting ecommerce landscape. - **Logistics:** The rise of on-demand delivery means that logistics companies will need to invest in innovative solutions to meet the evolving needs of retailers and consumers. - **Mobile App Development:** The growth of in-app shopping experiences presents an opportunity for mobile app developers to create new platforms and solutions for retailers looking to enhance their digital presence. ## Related on Trend Hunter - [Digital Delivery Service Storefronts](https://www.trendhunter.com/trends/instacart-storefront.md) - [Localized Boutique Shopping Apps](https://www.trendhunter.com/trends/boutique-shopping-apps.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [Grocery Delivery Service Expansions](https://www.trendhunter.com/trends/uber-eats-grocery-experience.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Live Chat Shopping Features](https://www.trendhunter.com/trends/klarna-1.md) - [Personal E-Commerce Services](https://www.trendhunter.com/trends/klarna-virtual-shopping.md) - [Text Messenger Checkout Applications](https://www.trendhunter.com/trends/postscript.md)