# Humorous Delivery Service Ads Postmates' New Ads Understand Why You Want to Eat at Home By Ell Smith | Published 2018-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/postmates-new-ads References: [adweek](http://www.adweek.com/brand-marketing/postmates-is-trying-to-impress-picky-new-yorkers-with-its-minimalist-out-of-home-campaign/) & [postmates](https://postmates.com/) Postmates' new ads are presenting New Yorkers with a convincing argument to stay home and order delivery. The [minimalist campaign](https://www.trendhunter.com/trends/burger-kings-new-campaign) features a series of messages targeted toward young commuters. Some of the messages boast captions like "Everyone you've ever regretted making out with is probably walking around NYC right now. Dinner at home. We get it." while others "when you want the grand central of sushi but you look like the Penn station of people. We Get It" This move serves as an extension of the brand's 'We Get It' campaign which aims to highlight the flexibility of the [delivery service](https://www.trendhunter.com/trends/deliveroo-new-arrangements-collection). Whether you need [a glass of wine](https://www.trendhunter.com/trends/titos-spokescart) at four in the afternoon, or a meal from a five star restaurant, Postmates can deliver. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Minimalist Ad Campaigns:** Opportunity for brands to create simple and relatable ads that resonate with their target audience. - **Targeting Young Commuters:** Opportunity for businesses to cater to the needs and preferences of young professionals who rely on delivery services. - **Highlighting Service Flexibility:** Opportunity for delivery services to emphasize the range of options they offer, from wine delivery to high-end restaurant meals. ### Industries Being Reshaped - **Food Delivery:** Opportunity for food delivery platforms to capture a larger market share by appealing to customers who prefer to dine at home. - **Advertising:** Opportunity for advertisers to apply humor and relatability in their campaigns to connect with their target audience. - **Hospitality:** Opportunity for restaurants and hotels to partner with delivery services and expand their customer base by offering delivery options. ## Related on Trend Hunter - [Delivery Mishap-Inspired Campaigns](https://www.trendhunter.com/trends/deliverbetter-campaign.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [In-App Pride Menus](https://www.trendhunter.com/trends/bottomfriendly-menu.md) - [Last-Minute Meal Pop-Ups](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store.md) - [Hyper-Local Delivery Apps](https://www.trendhunter.com/trends/local-delivery-app.md) - [Halloween Food-Delivery Campaigns](https://www.trendhunter.com/trends/grubhub-halloween.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md)