# On-Demand Grocery Services Postmates 'Fresh' Offers a Convenient New Way to Order Groceries By Laura McQuarrie | Published 2017-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/postmates-fresh References: [blog.postmates](https://blog.postmates.com/postmates-launches-fresh-curated-groceries-essentials-in-minutes-cd11ea2386e4) Postmates has become the favorite on-demand delivery service by many consumers who want quickly and easily enjoy restaurant meals at home -- now there's Postmates Fresh, which offers a selection of curated high-quality groceries. Along with a newly redesigned app, Postmates launched Fresh, which makes it possible for app users to get everything from kombucha to organic apples within minutes. As Postmates notes, the average delivery time is just 30 minutes in comparison to the two-hour window of most of its competitors. As such, Postmates is set to challenge other on-demand grocery services from Amazon and Instacart. Postmates Fresh is being branded as an "on-demand Farmer’s Market" that is ideal for last-minute cooking essentials or items that one has forgotten to pick up themselves at the grocery store. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **On-demand Grocery Services:** Disruptive innovation opportunity: Creating on-demand grocery services that offer curated high-quality groceries with fast delivery times. - **Curated Delivery Apps:** Disruptive innovation opportunity: Developing curated delivery apps that provide a wide range of high-quality products and offer fast delivery times. - **Last-minute Essentials:** Disruptive innovation opportunity: Focusing on last-minute essential delivery services that ensure customers can easily get the items they need within minutes. ### Sectors Adopting This - **E-commerce:** Disruptive innovation opportunity: Transforming the e-commerce industry by incorporating on-demand grocery services that offer curated high-quality products and fast delivery. - **Food Delivery:** Disruptive innovation opportunity: Revolutionizing the food delivery industry by expanding the range of products available for delivery to include curated high-quality groceries. - **Mobile Apps:** Disruptive innovation opportunity: Creating mobile apps that provide a user-friendly interface to easily order a variety of last-minute essential items for delivery within minutes. ## Related on Trend Hunter - [On-Demand Grocery Deliveries](https://www.trendhunter.com/trends/on-demand-groceries.md) - [Fresh Grocery Delivery Partnerships](https://www.trendhunter.com/trends/freshdirect-and-uber-eats.md) - [On-Demand Grocer Deliveries](https://www.trendhunter.com/trends/sprouts-farmers-market-and-uber-eats.md) - [Speedy eCommerce Produce Deliveries](https://www.trendhunter.com/trends/amazon-sameday-delivery.md) - [30-Minute Grocery Delivery Platforms](https://www.trendhunter.com/trends/publix-quick-picks.md) - [Prepared Meal Delivery Services](https://www.trendhunter.com/trends/instacart-ready-meals.md) - [Rapid Grocery Delivery Features](https://www.trendhunter.com/trends/15minute-grocery-delivery.md) - [Grocer-Servicing Delivery Platforms](https://www.trendhunter.com/trends/delivery-platform.md) - [Grocery Delivery Service Expansions](https://www.trendhunter.com/trends/uber-eats-grocery-experience.md)