# Homeless Hunger-Combating Initiatives Postmates FoodFight! Helps Those in Need and Reduces Waste By Michael Hemsworth | Published 2019-12-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/postmates-foodfight References: [foodbeast](https://www.foodbeast.com/news/postmates-foodfight-initiative/) & [postmates](https://postmates.com/civic-labs/food-fight) The Postmates FoodFight! initiative has been developed in partnership with Working Not Working and Vice as a movement that aims to combat against [homeless hunger](https://www.trendhunter.com/trends/hunger-action-month). Presently in the pilot phase, the project has restaurants donating food that would otherwise go to waste in order to get it delivered to those who are need of a meal. This does double duty by helping those in the Los Angeles area get a meal, while also helping to keep a large amount of edible food from being wasted for a sustainable touch. The Postmates FoodFight! initiative was spoken on by Working Not Working's Head of Growth & FoodFight! Ambassador Emily Slade who said, "If we can eliminate the friction in the donation process by making it as easy as calling Postmates to make the [food donation delivery](https://www.trendhunter.com/trends/slim-chickens1), then we can really make an impact.” Image Credit: Foodbeast ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Reducing Food Waste:** The FoodFight! initiative by Postmates helps combat hunger and reduce food waste with its pilot program. - **Socially Responsible Initiatives:** More companies may follow the FoodFight! initiative by Postmates and partner with nonprofits to address social issues. - **Efficient Donations:** Streamlining the donation process with technology like Postmates can make charitable donations more efficient and impactful. ### Where This Applies - **Food Service:** Restaurants and other food service providers can benefit from partnerships with nonprofits to mitigate food waste while also contributing to their communities. - **Delivery Services:** Companies like Postmates can expand their services to include charitable initiatives, providing a new differentiator in a competitive market. - **Nonprofits:** More nonprofits can explore opportunities for partnerships with businesses in food service and delivery to better serve their communities. ## Related on Trend Hunter - [Community-Supporting Meal Initiatives](https://www.trendhunter.com/trends/giftameal.md) - [Hunger Relief Initiatives](https://www.trendhunter.com/trends/hunger-relief.md) - [On-Demand Organic Kids Meals](https://www.trendhunter.com/trends/erewhon-kids-meal.md) - [Moving Company-Supported Food Initiatives](https://www.trendhunter.com/trends/move-for-hunger.md) - [Meal Donation Food Products](https://www.trendhunter.com/trends/fight-hunger-serve-hope-initiative.md) - [Food Bank Delivery Programs](https://www.trendhunter.com/trends/athome-donation-pickups.md) - [Fundraising Meal Promotions](https://www.trendhunter.com/trends/fundraising-meal-promotion.md) - [Accessible Healthy Food Initiatives](https://www.trendhunter.com/trends/healthy-food-initiative.md) - [Food Service Employee-Focused Initiatives](https://www.trendhunter.com/trends/giving-kitchen.md)