# Professional Selfie Campaigns Posti Photography Encourages People to Hire Real Photographers By Meghan Young | Published 2016-04-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/posti-photography References: [adeevee](http://www.adeevee.com/2016/04/posti-photography-selfies-print/) & [matiasposti](http://matiasposti.com/about-us.html) The Posti Photography ad campaign deals with a very current topic -- that of selfies. A style of "photography" that has overtaken many people's lives, this campaign hopes to put an end to it. Or at least, raise awareness that there is a better way out there. Through Posti Photography, specifically the lens of photographer Matias Posti, people will be able to enjoy much [better quality images of themselves](https://www.trendhunter.com/trends/portraius), either alone or with loved ones. Created by Ines Trussi, an ad agency based in Santi Guyot, the Posti Photography ad campaign reads, "No more selfies, hire a photographer." This is illustrated through a couple surreal images in which people are holding up a photographer as though he were a phone on a selfie stick. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Anti-selfie Movement:** An emerging trend in which individuals and businesses advocate against the excessive use of selfies, promoting the hiring of professional photographers instead. - **Better Quality Imagery:** A trend emphasizing the importance of high-quality images produced by professional photographers, offering superior visual content compared to selfies. - **Increased Awareness of Alternatives:** A trend focused on raising awareness among individuals about the availability and benefits of hiring photographers rather than relying on selfies. ### Sectors Adopting This - **Photography Services:** The photography services industry can leverage the Anti-Selfie Movement trend by offering specialized packages and promotions that emphasize the advantages of hiring professional photographers. - **Advertising and Marketing:** The advertising and marketing industry can utilize the Better Quality Imagery trend to create compelling campaigns that highlight the impact of professional photography in delivering more visually appealing content. - **Events and Weddings:** The events and weddings industry can tap into the Increased Awareness of Alternatives trend by emphasizing the value of professional photographers for capturing important moments and creating memorable experiences. ## Related on Trend Hunter - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [AI-Powered Portrait Studios](https://www.trendhunter.com/trends/ai-powered-portrait-studio.md) - [Professional AI Photo Studios](https://www.trendhunter.com/trends/business-portrait-ai.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [AI Portrait Generators](https://www.trendhunter.com/trends/remind-ai1.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [AI Headshot Generators](https://www.trendhunter.com/trends/airbrush-studio.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)