# Color-In Mobile Posters BBH LA Created Customizable Posters for Instagram for Teens to Share By Laura McQuarrie | Published 2018-04-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/posters-for-instagram References: [psfk](https://www.psfk.com/2018/04/bbh-instagram-coloring-book-student-protests.html) & [bartleboglehegarty](http://www.bartleboglehegarty.com/losangeles/) To help teens raise their voices in support for the March for Our Lives movement, BBH Los Angeles created a series of posters for [Instagram](https://www.trendhunter.com/trends/instagram-10) that can easily be colored, customized and shared across the social platform. The posters were shared by the agency via Instagram Stories so that users on the platform could capture a screenshot and share it in a matter of seconds thanks to Instagram's [built-in coloring tools](https://www.trendhunter.com/trends/aicoloringart) within Stories. Some of the customizable poster templates included messages like "[ABC](https://www.trendhunter.com/trends/live-television-streaming) not NRA" and "Am I Next?" Other initiatives that are being created around the issue of gun control in the United States include awareness-raising fashion collections, video games and even teen summits to encourage both discussion and positive actions to be taken. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 46% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Teen Activism:** The rise of customizable posters for teens on social media platforms presents an opportunity for brands to support and engage with the activism efforts of young people. - **Online Advocacy:** The integration of coloring tools in social media platforms like Instagram Stories opens doors for innovative ways of spreading awareness and generating support for social causes. - **Youth Empowerment:** Initiatives like customizable posters catered to teens empower them to express their opinions and take a stand on important social issues. ### Sectors Adopting This - **Advertising:** Advertising agencies can leverage customizable posters on social media platforms to create campaigns that resonate with the activism and creative expression of teens. - **Social Media:** Social media platforms like Instagram can explore further integration of customization features to provide users with more opportunities to express opinions and engage with social causes. - **Fashion:** Fashion brands can join the movement by creating awareness-raising collections that support causes like gun control, aligning with the activism of young people. ## Related on Trend Hunter - [Hyper-Targeted Shoppable Posters](https://www.trendhunter.com/trends/glossier-and-shop.md) - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Poster Creation Templates](https://www.trendhunter.com/trends/makeposter.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Safety-Oriented Social Tools](https://www.trendhunter.com/trends/instagram-10.md) - [Interactive AR Galleries](https://www.trendhunter.com/trends/happy-by-design.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md)