# Mailed Message Mugs The Postcup Postcard Mug is a Love Letter Liquid-Lugger By Olivia123 | Published 2011-06-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/postcup-postcard-mug References: [etsy](http://www.etsy.com/listing/63817375/postcuptm) & [baileydoesntbark](http://www.baileydoesntbark.com/product/postcuptm/) Are you eager to send your loved one a love letter that will woo them? With the Postcup postcard mug, your love letter can double as a cute cup; after all, tea is the way to one's heart. This adorable Postcup postcard mug was created by design company Bailey Doesn't Bark and is available through their [Etsy](https://www.trendhunter.com/trends/arcade-clock) shop and website. This mug has an extremely clever design that resembles a postcard. Lines for an address and space for stamps and a message can all be found on this literary liquid-lugger. The mug comes complete with a black washable marker, so you can write romantic prose on your loved one's soup, or urgent memos on your own tea. The Postcup postcard mug is a lovely way to "soup" up your sipping experience. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 44% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Personalized Mug:** Disruptive innovation opportunity: Create a service that allows customers to customize and personalize mugs with their own designs or messages. - **Functional Design:** Disruptive innovation opportunity: Design products that combine multiple functions, such as a mug that doubles as a postcard, to offer unique and practical solutions. - **Creative Gifting:** Disruptive innovation opportunity: Develop a range of creative and novelty items that can serve as memorable gifts for various occasions. ### Industries Being Reshaped - **E-commerce:** Disruptive innovation opportunity: Create an online platform specifically for selling customized mugs and other personalized gifts. - **Stationery:** Disruptive innovation opportunity: Integrate stationery and giftware by offering stationery products with unique features, like the Postcup postcard mug. - **Retail:** Disruptive innovation opportunity: Collaborate with designers or artists to launch exclusive collections of functional and creative products in retail stores. ## Related on Trend Hunter - [Augmented Reality Kitchenware](https://www.trendhunter.com/trends/long-distance-message-mug-coaster.md) - [Uniquely Shaped Drinkware](https://www.trendhunter.com/trends/heart-doublewall-latte-mugs.md) - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [Nostalgic Postcard Cafe Campaigns](https://www.trendhunter.com/trends/postcards-from-peets.md) - [Hidden Cat Kitchenware](https://www.trendhunter.com/trends/cute-cat-coffee-cup.md) - [Ergonomic Hand-Warming Mugs](https://www.trendhunter.com/trends/the-hug-cup.md) - [Landmark-Inspired Glass Mugs](https://www.trendhunter.com/trends/starbucks-mount-fuji-glass-mug.md) - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Dinosaur-Shaped Kitchenware](https://www.trendhunter.com/trends/kawaii-ceramic-dinosaur-mug.md)