# Traditionally Manufactured Fashion Daniel W. Fletcher Drops the Postcards From the North Capsule By Amy Duong | Published 2019-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/postcards-from-the-north References: [hypebeast](https://hypebeast.com/2019/9/daniel-w-fletcher-fall-winter-2019-collection-lookbook) & [danielwfletcher](http://www.danielwfletcher.com/shop) British fashion designer Daniel W. Fletcher launches its latest collection for the Fall/Winter 2019 season entitled 'Postcards from the North.' Fletcher looks to his heritage for design inspiration this season, highlighting [traditional manufacturing processes](https://www.trendhunter.com/trends/beams-plus-fw25) that are deeply rooted in Northern England. The range celebrates the history of textiles and mills by using fine fabrication such as merino wool from Prince of Wales and the check and houndstooth patterning. He also drew in the help of Abraham Moon & [Sons](https://www.trendhunter.com/trends/sons-rogue-baseline-hi-top-tan) mills, which is a long time expert of luxury wools and has been in the business since 1837. It helped with crafting the [double facing scarves](https://www.trendhunter.com/trends/siegelman-stable-1), where as photojournalist John Bulmer features his images of 60s Northern England on tees, shirts, and scarves. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 61% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Traditional Manufacturing:** Opportunity for disruptive innovation in revitalizing traditional manufacturing processes to create unique and culturally significant fashion collections. - **Heritage-inspired Design:** Opportunity for disruptive innovation in leveraging cultural heritage to create fashion collections that celebrate history and evoke nostalgia. - **Collaborations with Expert Mills:** Opportunity for disruptive innovation in partnering with specialized mills to create high-quality fabrics and materials for fashion collections. ### Where This Applies - **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating traditional manufacturing techniques and heritage-inspired designs. - **Textiles:** Opportunity for disruptive innovation in the textiles industry by collaborating with expert mills to develop unique and luxurious fabrications. - **Photography:** Opportunity for disruptive innovation in the photography industry by collaborating with fashion designers to showcase historical images through apparel. ## Related on Trend Hunter - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Functional Rugged Menswear](https://www.trendhunter.com/trends/menswear-brand-kestin.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md)