# Stylish Keyring Alternatives The Postalco Totem Key Holder Keeps Things on the Straight and Narrow By Meghan Young | Published 2013-07-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/postalco-totem-key-holder References: [coolhunting](http://www.coolhunting.com/design/postalco-totem-key-holders.php) & [postalco.net](http://postalco.net/) Long and sleek, the [Postalco](https://www.trendhunter.com/trends/channel-point-pen-dot) Totem Key Holder is a great alternative to the [traditional keyring](https://www.trendhunter.com/trends/waveclips). All things considered, the keyring may be very practical and timeless, but shaking things up never hurt anyone. Instead, by doing so, it challenges people's reliance on the familiar instead of pursuing other avenues of creativity, function and more. The Postalco Totem Key Holder does that in a stylish way. Mike Abelson, Postalco co-founder, points out, "It's the simple things that are the hardest to redesign." A linear solution to the pocket-consuming keyring, this holder slips securely into pockets while letting the bulk of the keys to hang outside of it. There is no need to worry that it will slip out, though, as the [brass material](https://www.trendhunter.com/trends/titaner-titanium-belt-keychain) is quite weighty. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Keyring Alternatives:** There is an opportunity for disruptive innovation in the design and functionality of key holders beyond the traditional keyring. - **Linear Solutions:** The Postalco Totem Key Holder presents a unique opportunity for linear and minimalist design solutions to common everyday problems. - **Functional Fashion:** The trend towards stylish and practical accessories opens up opportunities for combining fashion and function in new and innovative ways. ### Industries Being Reshaped - **Accessories:** There is an opportunity for disruption in the accessories industry by creating new and innovative products that combine style and function. - **Design:** The design industry can take advantage of this trend by creating new and innovative solutions to everyday problems. - **Manufacturing:** Manufacturing industries can explore new materials and techniques to create unique and functional products like the Postalco Totem Key Holder. ## Related on Trend Hunter - [Sophisticated Physical Key Organizers](https://www.trendhunter.com/trends/bellroy-key-cover-plus.md) - [Compact Key Organizers](https://www.trendhunter.com/trends/miniki.md) - [Connected Industrial Key Organizers](https://www.trendhunter.com/trends/journey-loc8-motion.md) - [Minimal Titanium Keychains](https://www.trendhunter.com/trends/quickrelease-edc-carry-system.md) - [Two-Stage Lock Keychain Holders](https://www.trendhunter.com/trends/titaner-titanium-belt-keychain.md) - [Wave-Style EDC Key-Ring Designs](https://www.trendhunter.com/trends/waveclips.md) - [Quick-Access Keychain Clips](https://www.trendhunter.com/trends/orbitkey-clip-mini.md) - [Organized Minimal Pen Holders](https://www.trendhunter.com/trends/stilo75-pen-holder.md) - [Connected Multitool Key Organizers](https://www.trendhunter.com/trends/rhinokey-smart.md)