# Virtual Event Afterparties Roblox and Brit Awards are Hosting a Special Post-Show Celebration By Laura McQuarrie | Published 2022-02-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/post-show-celebration References: [campaignlive](https://www.campaignlive.co.uk/article/roblox-partners-brit-awards-virtual-after-party/1739640)  The Brit Awards with [Mastercard](https://www.trendhunter.com/trends/live-AI-assisted-purchase) will be hosting a post-show celebration with Roblox featuring a [virtual performance](https://www.trendhunter.com/trends/modelverse) from UK musician PinkPantheress, who will appear as an avatar in the metaverse. The BritAwards VIP party gives attendees the chance to virtually meet and greet more than a dozen artists. PinkPantheress will be sharing several songs from her debut mixtape, To Hell With It, and fans will have the chance to participate in scavenger hunts and collect hidden Brit Award statuettes, as well as browse exclusive virtual Brits merchandise. The 2022 Brit Awards virtual afterparty experience was created with the aid of metaverse developer studio [Dubit](https://www.trendhunter.com/trends/specsavers-obby) and the world will take place in a digital environment inspired by London, complete with skyscrapers and landmarks that are familiar to Londoners. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Virtual Afterparties:** As events continue to go digital, afterparties are also shifting online, creating new opportunities for immersive and engaging virtual experiences. - **Metaverse Music Performances:** Virtual concerts and performances in metaverse environments offer new opportunities for musicians and performers to connect with audiences and monetize their content. - **Virtual Event Merchandise:** As events move online, the opportunity to create and sell exclusive virtual merchandise can provide a new revenue stream for event organizers and brands. ### Who This Affects Most - **Event Management:** As events shift online, event management companies can explore opportunities to create immersive virtual experiences that include afterparties, concerts, and unique merchandise. - **Music Industry:** Musicians and record labels can leverage the power of metaverse environments to connect with audiences and create new revenue streams through virtual concerts and merchandise. - **Gaming Industry:** As more event organizers turn to game platforms like Roblox to host virtual experiences, the gaming industry can explore opportunities to create immersive environments and functionality that cater to event-specific needs. ## Related on Trend Hunter - [Interactive Metaverse Pop Concerts](https://www.trendhunter.com/trends/the-chainsmokers.md) - [Metaverse Music Festivals](https://www.trendhunter.com/trends/kids-relief-music-festival.md) - [Socialite-Inspired Virtual Worlds](https://www.trendhunter.com/trends/paris-hilton-1.md) - [K-Pop Fan Hubs](https://www.trendhunter.com/trends/blackpink-the-palace.md) - [Celebrity Metaverse Worlds](https://www.trendhunter.com/trends/paris-world.md) - [Holiday-Themed Virtual Concerts](https://www.trendhunter.com/trends/winter-wonderland-1.md) - [Fashion Doll Metaverses](https://www.trendhunter.com/trends/rainbow-high.md) - [Makeup-Focused Metaverse Worlds](https://www.trendhunter.com/trends/nyx-professional-makeup-1.md) - [Hip-Hop-Focused Virtual Worlds](https://www.trendhunter.com/trends/planet-hip-hop.md)