# Thick-Framed Streetwear Sunglasses Brain Dead Unveils Post Modern Primitive Eye Protection By Amy Duong | Published 2019-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/post-modern-primitive-eye-protection References: [hypebeast](https://hypebeast.com/2019/6/brain-dead-post-modern-primitive-eye-protection-collection) & [wearebraindead](https://wearebraindead.com/collections/all) Streetwear imprint Brain Dead unveils the Post Modern Primitive Eye Protection collection for the Spring/Summer 2019 season, featuring its inaugural eyewear selection. The capsule features [retrofuturistic designs](https://www.trendhunter.com/trends/culture-refined) that draw inspiration from a variety of areas including comic culture, skateboarding, and punk culture. The three contributing influences are transformed into [eyewear frames](https://www.trendhunter.com/trends/modern-retro-collection) by the names of the Chibi, the Elia, and the Tani. Notably, these models are constructed from thick cellulose acetate frames to ensure eco-friendly approaches and are also bio-degradable. The nylon lenses also have 100% UV protection and branding details are found on the arms, with one side boasting the logo and the other reading "BRAIN DEAD." Additionally, each pair arrives in a Brain Dead case along with a cleaning cloth. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 75% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Retrofuturistic Eyewear:** Opportunity for eyewear companies to incorporate retrofuturistic designs into their collections. - **Eco-friendly Frames:** Opportunity for eyewear companies to use cellulose acetate frames for eco-friendly approaches to manufacturing. - **Branded Eyewear Cases:** Opportunity for eyewear companies to include branded cases with each pair of sunglasses sold. ### Where This Applies - **Eyewear:** Eyewear brands can incorporate the retrofuturistic and eco-friendly trends into their collections targeting streetwear and fashion markets. - **Fashion:** Fashion brands can collaborate with eyewear companies to include retrofuturistic eyewear in their collections. - **Accessories:** Companies that make accessories (e.g. cases, cleaning cloths) can collaborate with eyewear brands to include branded cases and cloths with each pair of sunglasses sold. ## Related on Trend Hunter - [Diverse Premium Unisex Eyewear](https://www.trendhunter.com/trends/bru-eyewear.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Boundary-Pushing Footwear Collabs](https://www.trendhunter.com/trends/oakley-factory-team-x-brain-dead.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [High-Performance Stylish Sunglasses](https://www.trendhunter.com/trends/heavy-tropix-sport.md) - [Premium Streetwear-Informed Eyewear](https://www.trendhunter.com/trends/stssy-eyewear.md) - [Sketch-Based Striking Sunglasses](https://www.trendhunter.com/trends/shinzo-tamura.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md)