# Live Streamed NYE Concerts Post Malone Will Headline Bud Light Seltzer's Virtual New Year's Event By Riley von Niessen | Published 2020-12-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/post-malone References: [nye.budlight](https://nye.budlight.com/) To celebrate New Year's Eve this year, Bud Light Seltzer joined with Grammy-nominated rapper Post Malone to bring fans a [live streamed performance](https://www.trendhunter.com/trends/hatsune-miku-voltage-live). Post Malone is set to take the virtual stage at midnight on New Year's Eve, however fans can tune in at 10:30PM EST to catch opening acts that include Jack Harlow, who will perform his new album 'That's What They All Say' for the very first time. World-renowned DJ and producer Steve Aoki will also be present, along with a selection of other artists who are will be unveiled in the leading up the the show. The digital event will be hosted by Canadian internet star and comedian Lilly Singh live from [Park MGM](https://www.trendhunter.com/trends/south-park-x-crocs-collection) in Las Vegas. Image Credit: Bud Light ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 52% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Virtual Concerts:** Opportunity for artists and brands to deliver live performances and engage with fans through online platforms. - **Live Streaming Events:** Growing popularity of live streaming as a means to reach audiences and provide interactive experiences remotely. - **Celebrity Collaborations:** Increasing trend of famous personalities teaming up with brands to create unique digital experiences for their fans. ### Industries Being Reshaped - **Music/entertainment:** Opportunity for artists, labels, and streaming platforms to monetize virtual concerts and enhance the fan experience. - **Technology:** Development of robust live streaming platforms and tools to support the seamless delivery of virtual events. - **Marketing/advertising:** Brands can leverage celebrity collaborations and digital events to create brand awareness and connect with their target audience. ## Related on Trend Hunter - [Rapper-Hosted Live Concerts](https://www.trendhunter.com/trends/lil-wayne-1.md) - [NYE Party Metaverses](https://www.trendhunter.com/trends/vnye.md) - [15-Minute NYE Deliveries](https://www.trendhunter.com/trends/chief-delivery-boss.md) - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Rapper-backed Hard Seltzers](https://www.trendhunter.com/trends/skrt-hard-seltzer.md) - [Branded DJ Residencies](https://www.trendhunter.com/trends/steve-aoki-natty-vodka.md) - [Immersive In-Game Concerts](https://www.trendhunter.com/trends/fortnite-2.md) - [Multi-Sensory Shoe Pop-Ups](https://www.trendhunter.com/trends/ugg-feel-house-post-malone.md) - [Interactive Metaverse Pop Concerts](https://www.trendhunter.com/trends/the-chainsmokers.md)