# Notepad-Craving Campaigns These 'Post-It' Ads Demand Sticky Note Restocking By Amelia Roblin | Published 2010-11-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/post-it-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/postit_monitor) & [publicis.be](http://www.publicis.be/) You know you've got trouble in the [stationery department](https://www.trendhunter.com/trends/affirmation-gel-pens) if you're living amongst memos these 'Post-It' ads demonstrate. When all you've got to write on are torn scraps of lined paper stuck to surfaces with tape, it's about time you wrote yourself a reminder to get some more Post-Its. Designed by the [Belgian Publicis](https://www.trendhunter.com/trends/miniature-pancakes) advertising agency, these Post-It ads are clever and effective. Even with the growing capacity and convenience of [smartphones and other modern technologies](https://www.trendhunter.com/trends/friendlystack-reminder), the value of scrap paper should never be taken for granted. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Paper Revival:** Traditional paper-based solutions can still be valuable in the digital age in clever new ways. - **Nostalgic Marketing:** Harkening back to the analog days of Post-Its can be a powerful advertising technique. - **Eco-friendly Stationery:** Consumers may want to use more green, sustainable office supplies instead of disposable options. ### Sectors Adopting This - **Office Supplies:** Innovative companies can find ways to make old-school stationery relevant and exciting again. - **Advertising and Marketing:** Agencies can leverage nostalgia and fun, interactive campaigns to stand out and resonate with audiences. - **Sustainability:** Manufacturers can tap into growing demand for eco-friendly products by creating sustainable versions of disposable office supplies. ## Related on Trend Hunter - [Sticky Notes Holder Concepts](https://www.trendhunter.com/trends/postit-note-holder.md) - [Sticky Note Printers](https://www.trendhunter.com/trends/nemonic-gen-2.md) - [Convenient Checklist Pads](https://www.trendhunter.com/trends/checklist-sticky-roll.md) - [Digitized Sticky Note Projectors](https://www.trendhunter.com/trends/memojector.md) - [Reusable Magnetic Sticky Notes](https://www.trendhunter.com/trends/m-note.md) - [Hybrid Virtual Brainstorming Apps](https://www.trendhunter.com/trends/postit-note-app.md) - [Cubic Minimalist Memo Pads](https://www.trendhunter.com/trends/memo-block.md) - [Digital Sticky Note Tools](https://www.trendhunter.com/trends/digital-sticky-notes.md) - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md)