# Corrected Forgetful Statement Ads The Post-it 2012 Campaign Shows the Benefit of Sticky Notes By Meghan Young | Published 2012-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/post-it-2012-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/04/post-it-pills-gas-flowers/) & [sva.edu](http://www.sva.edu) The Post-it 2012 campaign is filled with common forgetful statements that have been corrected at the last minute. For instance, one would have read, "I went on a road trip without a full tank of gas," but a piece of Post-It paper swooped in to save the day, covering up the 'out' in 'without' to show that it just narrowly helped avoid a frustrating situation. Conceived and executed by students from the [School of Visual Arts](https://www.trendhunter.com/trends/around-the-worlds), New York, United States, the Post-it 2012 campaign was art directed by Camilo Galofre and MyTran Dang with creative direction by Jack Mariucci. A simple concept, to say the least, it nevertheless gets the point across perfectly well. With Post-It notes, people will easily be able to overcome their forgetful and neglectful tendencies, be them big or small. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 23% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Sticky Note Marketing:** Opportunity for companies to create marketing campaigns using sticky notes to promote their products or services. - **Last-minute Corrective Advertising:** Opportunity for companies to create advertising campaigns that utilize last-minute corrections to engage with audiences and promote their brand. - **Memory Improvement Products:** Opportunity for companies to develop products that help improve people's memory and prevent forgetfulness, such as phone apps, wearable devices, or dietary supplements. ### Industries Being Reshaped - **Stationery and Office Supplies:** Opportunity for stationery and office supplies companies to expand their product lines by developing and promoting sticky note products for marketing and organizational purposes. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to create engaging campaigns using last-minute corrections and sticky notes to increase brand awareness and customer engagement. - **Personal Development:** Opportunity for companies in the personal development industry to create products and services that help improve memory and prevent forgetfulness in individuals. ## Related on Trend Hunter - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Convenient Checklist Pads](https://www.trendhunter.com/trends/checklist-sticky-roll.md) - [Grab-and-Go Pop-Up Stands](https://www.trendhunter.com/trends/oops-i-forgot-it-again.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Back-To-School Promotional Winter Campaigns](https://www.trendhunter.com/trends/backtoschool-promotion1.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Digitized Sticky Note Projectors](https://www.trendhunter.com/trends/memojector.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md)