# Luxury Branded Hotels Elie Saab Unveils First Luxury Hotel, ' Post Hotel & Residences' By Georgia Wray Norsten | Published 2024-12-17 | World Source: Trend Hunter, https://www.trendhunter.com/trends/post-hotel-residences References: [read.wwd](https://read.wwd.com/html5/reader/production/default.aspx?pubname=&pubid=a37eb625-4210-46ff-b1cf-f2847e0a7876)  '[Post Hotel & Residences'](https://www.trendhunter.com/trends/mollie-aspen) by [Elie Saab](https://www.trendhunter.com/trends/saudia-airlines-and-elie-saab) is set to open in Andermatt, Switzerland, in mid-2027, marking the fashion icon's entry into luxury hospitality. Nestled in the heart of the Swiss Alps, this €65 million project will restore the historic [Hotel 3 Könige Und Post](https://www.trendhunter.com/trends/christian-dior-spa), dating back to 1788, while adding contemporary elegance with 21 design hotel rooms and 19 luxe residences. Designed in partnership with Swiss developer A++ Group, the hotel seamlessly blends Andermatt's alpine charm with Saab's refined aesthetic. Interiors will feature natural woods, plush fabrics, and bespoke Elie Saab Maison furnishings, creating a cozy yet sophisticated environment. Guests can indulge in premium amenities, including two restaurants, a wellness spa, an indoor pool, and an exclusive club. This project combines heritage and modern luxury with residences offering ownership and rental opportunities for a truly unique experience. Andermatt's iconic scenery and Elie Saab's vision promise an exceptional alpine retreat. Image Credit: Elie Saab Maison ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 91% | Activity: 86% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Designer-branded Hospitality:** The collaboration between fashion designers and hospitality presents a trend where luxury brands extend their influence into hotel interiors, creating unique brand experiences that resonate with affluent travelers. - **Heritage Restoration in Luxury Spaces:** Restoring historic sites and transforming them into modern luxury accommodations captures a trend focused on infusing nostalgic elegance with contemporary comforts, appealing to culturally conscious travelers. - **Alpine Luxury Retreats:** Positioning luxury hotels within scenic alpine locations taps into a trend that combines stunning natural backdrops with high-end experiences, attracting nature-loving luxury tourists. ### Industries Being Reshaped - **Luxury Hospitality:** This industry sees continued growth by introducing branded experiences where designer aesthetics meet hotel comfort, offering exclusive stays that reflect the opulence of high-end fashion brands. - **Real Estate Development:** This sector takes advantage of integrating luxury accommodations with real estate investments, providing opulent residential options that double as premium rental assets. - **Interior Design and Furnishings:** The interplay between fashion brands and interior design professionals in creating exclusive hotel spaces drives forward innovation in bespoke luxury furnishings. ## Related on Trend Hunter - [Anti-Luxury Hotel Designs](https://www.trendhunter.com/trends/chopard-1.md) - [Premium Amenity Kit Collections](https://www.trendhunter.com/trends/saudia-airlines-and-elie-saab.md) - [Ultra Luxury Hotel Expansions](https://www.trendhunter.com/trends/rocco-forte-house.md) - [Luxury Branded Spa Experiences](https://www.trendhunter.com/trends/christian-dior-spa.md) - [Eco-Friendly Hotel-Home Hybrids](https://www.trendhunter.com/trends/hotel-homes.md) - [Luxury Fashion House Residences](https://www.trendhunter.com/trends/maison-margiela-residences.md) - [Hotel-Inspired Apparel Collabs](https://www.trendhunter.com/trends/sporty-rich1.md) - [Hotel-Inspired Home Scenting Products](https://www.trendhunter.com/trends/hotel-collection.md) - [Luxury Fashion-Inspired Hospitality Initiatives](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel.md)