# Fashionable Photo Essays The 'Post Cards from the Edge of Reason' Editorial Stars Kel Markey By Meghan Young | Published 2012-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/post-cards-from-the-edge-of-reason References: [fashiongonerogue](http://fashiongonerogue.com/kel-markey-adrian-mesko-russh-45/) & [russhmagazine](http://www.russhmagazine.com/) Captured during this year's Paris Fashion Week, the 'Post Cards from the Edge of Reason' editorial is a photo essay that follows new face model Kel Markey as she goes on her casting call for the [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale) show. Candidly posing in front of photographer Adrian Mesko's lens, the Gainesville, Florida, native has certainly started off the year on the right foot. Appearing in the April-May 2012 issue of Russh Magazine, the Post Cards from the Edge of Reason photo essay showcases refined, [minimalist and at times androgynous looks](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) that are perfect for roaming a city in. The simple ensembles also create a blank slate appeal that help designers better envision their clothes on the American beauty. Her gelled hair and barely there makeup perfect the looks. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 80% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Minimalist Fashion:** Opportunity to disrupt the fashion industry by offering simple and refined clothing options. - **Androgynous Fashion:** Disruptive innovation opportunity to challenge gender norms and expand the fashion industry to cater to diverse preferences. - **Candid Photography:** Opportunity to disrupt traditional fashion photography by capturing honest and authentic moments. ### Industries Being Reshaped - **Fashion Retail:** Disruptive opportunity to offer minimalist and androgynous fashion options for consumers. - **Photography Services:** Opportunity to disrupt the photography industry by offering candid and authentic photography experiences. - **Beauty and Cosmetics:** Opportunity to create makeup and hair products that enhance the natural beauty of individuals in minimalist fashion looks. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md)