# Empowering Skin Pop-Ups La Roche-Posay's Positivity Lab Celebrates Acne Positivity By Laura McQuarrie | Published 2023-07-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/positivity-lab References: [nycplugged](https://nycplugged.com/calendar/la-roche-posay-positivity-lab/)  In 2020, with the intention of spreading acceptance for all skin and encouraging people to embrace their unique journey, [La Roche Posay](https://www.trendhunter.com/trends/gen-a-z-hub) declared September 1st as Acne Positivity Day—and in 2023, the brand is opening the doors to a [two-day Positivity Lab pop-up](https://www.trendhunter.com/trends/cerave-commemorates-20-years) in NYC. Millions of Americans experience acne and it's the most common skin condition in the country. The brand's new pop-up experience speaks to the many people who suffer with acne-prone skin and it aims to destigmatize the reality of acne and empower people to embrace their unique selves. At the New York City pop-up, there will be a Science of Skin exhibit, a meditation lounge, a Positivity Photo Booth, a Doodle Bar featuring custom art by local artists, plus [La Roche-Posay](https://www.trendhunter.com/trends/pride-in-dermatology) skincare samples and much more. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 5% | Activity: 10% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Acne Positivity:** Promoting acceptance and embracing the unique journey of individuals with acne-prone skin creates opportunities for positive self-image and mental well-being. - **Skin Destigmatization:** Challenging societal norms and addressing the reality of skin conditions like acne opens avenues for empowering individuals and fostering a more inclusive beauty industry. - **Experiential Pop-up Marketing:** Creating interactive, temporary spaces allows brands to engage with consumers directly and provide memorable experiences that drive brand awareness and loyalty. ### Sectors Adopting This - **Skincare:** Developing innovative products and solutions that cater specifically to acne-prone skin can tap into a market with a high demand for effective and inclusive skincare options. - **Mental Well-being:** Integrating mental wellness practices and resources within the beauty industry presents an opportunity to support individuals with skin conditions as part of a holistic approach to self-care. - **Event and Experiential Marketing:** Providing brands with an opportunity to create immersive experiences and connect with consumers on a deeper level, fostering brand loyalty and generating buzz. ## Related on Trend Hunter - [Demystifying Skincare Pop-Ups](https://www.trendhunter.com/trends/the-power-of-simple-experience.md) - [Festive Skincare Pop-Ups](https://www.trendhunter.com/trends/byoma-wonderlab.md) - [Lab-Inspired Skincare Pop-Ups](https://www.trendhunter.com/trends/the-ordinary-immersive-experience.md) - [Pride-Themed Acne Treatments](https://www.trendhunter.com/trends/acne-healing-dots.md) - [Interactive Skincare Labs](https://www.trendhunter.com/trends/cetaphil-skinlabs.md) - [Secret Skincare Pop-Ups](https://www.trendhunter.com/trends/hey-its-cerave-popup.md) - [Climate-Based Skincare Pop-Ups](https://www.trendhunter.com/trends/axisy-and-senti-senti.md) - [Acne-Fighting Mini-Games](https://www.trendhunter.com/trends/level-up-lobby.md) - [Consistent Skincare Pop-Ups](https://www.trendhunter.com/trends/consistency-club-on-tour.md)