# Dirty-Minded Dolls The PicoBong 'In the Shadows' Project is Blush-Worthy By Daniel Mark Carr | Published 2011-09-26 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/positive-sexuality-project References: [picobong](http://www.picobong.com/en/news-feed.php?id=61) & [picobong](http://www.picobong.com) Sexuality project 'In the Shadows' comes from a new intimate lifestyle brand PicoBong. The brand comes from Swedish design company LELOi AB -- the same people behind the [luxury brand](https://www.trendhunter.com/trends/pleasure-product) [LELO](https://www.trendhunter.com/trends/lelo-diesel). PicoBong comes as something of a beacon in the [adult industry](https://www.trendhunter.com/trends/intimacy-products) in that they are using marketing/sales techniques more akin to youth fashion and lifestyle. The brand says that they are paving the way for a 21st century sexual revolution advocating healthy, safe and responsible adventurism, personal awareness and discovery of self (and others). PicoBong has launched their site with an 'ongoing project' that documents the supression of the sexual self post-orgasm. The pictures are taken in the most common 'hiding' spots for sex toys. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 70% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Intimate Lifestyle Branding:** PicoBong's use of marketing techniques akin to youth fashion and lifestyle presents opportunities to disrupt traditional adult industry branding. - **21st Century Sexual Revolution:** PicoBong's message of advocating healthy, safe, and responsible sexual adventurism represents a disruptive opportunity for traditional adult industry messaging. - **Documenting Sexual Suppression:** PicoBong's 'In the Shadows' project documenting the suppression of the sexual self presents opportunities for disruptive innovation in the adult industry's approach to sexual exploration. ### Sectors Adopting This - **Adult Industry:** PicoBong's innovative approach to branding and messaging presents disruptive opportunities in the adult industry. - **Sexual Wellness Industry:** PicoBong's message of advocating healthy, safe, and responsible sexual adventurism presents disruptive innovation opportunities for the sexual wellness industry. - **Lifestyle Industry:** PicoBong's use of marketing techniques akin to youth fashion and lifestyle presents opportunities for disruptive innovation in the lifestyle industry's approach to adult products and services. ## Related on Trend Hunter - [Limited-Edition Erotica Books](https://www.trendhunter.com/trends/toy-stories.md) - [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md) - [Tech-Driven Sexual Wellness](https://www.trendhunter.com/trends/sex-toys-intimacy-shop.md) - [Sensual Self-Care Essentials](https://www.trendhunter.com/trends/pleasing-4.md) - [Womens Sexual Wellness Brands](https://www.trendhunter.com/trends/the-dott-wand.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Sophistically Designed Sex Shops](https://www.trendhunter.com/trends/inside-shop.md) - [Intimacy-Redefining Promotional Campaigns](https://www.trendhunter.com/trends/lover-set.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)