# Playful Family-Centric Campaigns Cobb Studio Boasts an Exceptionally Positive Campaign for Hyundai By Kalin Ned | Published 2018-11-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/positive-campaign References: [behance.net](https://www.behance.net/gallery/69748945/the-HYUNDAI-idents-play-LOVE-SMILE-FAMILY) & [cobb](http://www.cobb.tv/) Based in Seoul, Korea, design firm cobb studio produces a cheerful and imaginative positive campaign for Hyundai. The promotional materials center around the values of family and love. Through a toy-inspired visual approach, the creative company can surely make one smile. The incredibly positive campaign features three videos and a handful of images. The animations have a playfully wonderful dynamic as they exhibit quirky, adorable, well-running machines. cobb studio beckons the audience to play LOVE "to express love and gratitude," SMILE for "a day [...] filled with smiles and laughter," and FAMILY to "show how happy it is to be with all family members." The positive campaign surely generates views and audience engagement due to its incredibly contagious optimistic and loving approach. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 38% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Positive Campaigns:** Creating cheerful and imaginative campaigns centered around family and love. - **Toy-inspired Visuals:** Using playful toy-inspired visuals to capture attention and evoke positive emotions. - **Audience Engagement:** Generating views and audience engagement through contagious optimism and love. ### Sectors Adopting This - **Advertising:** Using positive campaigns and playful visuals to create impactful advertising strategies. - **Marketing:** Incorporating toy-inspired visuals and contagious optimism to enhance marketing campaigns. - **Animation:** Leveraging playful and quirky animations to create engaging content for animation industry. ## Related on Trend Hunter - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [African American Car Campaigns](https://www.trendhunter.com/trends/okay-hyundai.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Family-Centric Footwear Campaigns](https://www.trendhunter.com/trends/joyful-chaos-family.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md)