# Bare-Boned Branding The Posada Espolón Tequila Bottles are Deadly By Jamie Danielle Munro | Published 2011-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/posada-espolon-tequila References: [theawesomer](http://theawesomer.com/espolon-tequila/108438/) & [tequilaespolon](http://www.tequilaespolon.com/) Alcohol has the ability to give drinkers a deathly hangover, and Posada Espolón Tequila has decided to symbolize this with its [skeletal-figured packaging](https://www.trendhunter.com/trends/limited-edition-skeleton-bottle). The liquor features illustrations of skeletons running rampant across the bottle. Tequila in particular has the potent ability to make drinkers feel like death, as is exemplified with the classic chant, "One tequila, two tequila, three tequila, floor." With this Posada branding, it's more of the afterlife that becomes embodied on the label as the walking dead run unrestrained. The tequila is made from 100% pure blue agave so it's sure to make users feel tipsy in no time. For anyone looking for a [rocking label](https://www.trendhunter.com/trends/essential-artist-series) with a cover as good as its contents, the Posada Espolón Tequila is the ideal solution. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 19% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Skeletal Packaging:** The Posada Espolón Tequila bottles showcase a unique skeletal-figured packaging, creating an opportunity for disruptive innovation in alcohol branding. - **Deathly Imagery:** The use of skeletons in the branding of Posada Espolón Tequila opens up possibilities for disruptive innovation in the beverage industry, allowing brands to create distinct and memorable visual identities. - **Alcohol-induced Hangovers:** The reference to the hangover effects of alcohol in the Posada branding presents an opportunity for disruptive innovation in the development of hangover prevention or treatment products. ### Sectors Adopting This - **Alcohol:** The alcohol industry can explore disruptive innovation in packaging and branding to create unique and memorable products, like Posada Espolón Tequila's skeletal-themed bottles. - **Beverage:** The use of deathly imagery and unconventional packaging in Posada Espolón Tequila's branding can inspire disruptive innovation in the beverage industry, encouraging brands to create visually striking products that stand out on the shelf. - **Health and Wellness:** The reference to the effects of alcohol-induced hangovers in the Posada branding presents an opportunity for disruptive innovation in the development of hangover prevention or treatment products, catering to consumers' health and wellness needs. ## Related on Trend Hunter - [Artistic Animalistic Tequilas](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md) - [Premium Tequila Revamps](https://www.trendhunter.com/trends/tequila-bribon.md) - [Sculptural Tequila Bottle Designs](https://www.trendhunter.com/trends/msica-tequila.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Complexly Flavored Aged Tequilas](https://www.trendhunter.com/trends/dead-mans-fingers-tequila-reposado.md) - [Personalized Tequila Bottles](https://www.trendhunter.com/trends/personalized-tequila-bottle.md)