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# Enhanced POS Footwear Technology
Crocs Developed New Sales and Merchandizing Technology

By Grace Mahas | Published 2021-02-19 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/pos-footwear-technology
References: [retailtechnology](https://www.retailtechnology.co.uk/news/7406/crocs-gets-tech-upgrade/)

Cros, the popular footwear brand beloved for its comfort, recently added the [Aptos](https://www.trendhunter.com/trends/mobile-pos-platform) [customer engagement](https://www.trendhunter.com/trends/vibe-retail) and merchandise management solutions in all of its 350+ stores worldwide. The new technology will help the brand better understand its customer segments and the drive behind what they decide to purchase.

Doug Goehl, VP, global retail IT and people systems for [Crocs](https://www.trendhunter.com/trends/crocs-icon), commented on the new software, stating: “By embarking on this technology modernisation journey, Crocs now has a unified retail platform that allows us to gather deeper insights, enabling the brand to serve our consumers better, deliver the right products to the right stores at the right time, and operate our business in a more profitable, data-driven manner.”

Image Credit: Shutterstock, Crocs

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 41% | Activity: 63% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Key Themes Behind This Trend

- **Customer Engagement Solutions:** Businesses can embrace customer engagement software to better understand customer preferences and purchasing behavior.
- **Merchandise Management Solutions:** Merchandise management solutions can help businesses manage inventory efficiently and have the right products at the right time.
- **Unified Retail Platform:** Companies can benefit from a unified retail platform that provides deeper insights for more profitable, data-driven operations.

### Where This Applies

- **Retail Industry:** Retail businesses can utilize customer engagement and merchandise management solutions to understand customer preferences and streamline operations.
- **Footwear Industry:** The footwear industry can benefit from integrated retail technology to better manage inventory and serve customers effectively.
- **IT Industry:** The IT industry can develop custom software for retail companies to modernize systems and gather deeper insights for improved operations.

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